nostalgia; virtual reality; subjective wellbeing; self-determination theory
Résumé :
[en] Nostalgia, a powerful emotion frequently used in marketing, has been linked to subjective wellbeing. While virtual reality (VR) offers many benefits for brands and consumers, its connection to wellbeing remains underexplored. Drawing on self-determination theory, we explore the relationships between subjective wellbeing, types of nostalgia, and VR features. Our qualitative research focuses on Eternelle Notre Dame and involves various participant groups. Our analysis reveals that VR-evoked nostalgia supports three manifestations of wellbeing: temporal relatedness, self-realization and experience mastery. We also provide evidence of the VR features that relate to these dimensions. By exploring how VR experiences, nostalgia, and subjective wellbeing intersect, we clarify the psychological and sociocultural mechanisms that underlie VR experiences and their impact on wellbeing. This study also provides insights for practitioners designing VR experiences to enhance wellbeing.
Centre/Unité de recherche :
HEC Recherche. Marketing & Service Innovation - ULiège
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