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Dessart Laurence

HEC Liège : UER > UER Management : Marketing et intelligence stratégique

HEC Liège Research: Strategic Marketing Innovation

See author's contact details
ORCID
0000-0003-3926-9739
Main Referenced Co-authors
Standaert, Willem  (23)
Baiwir, Lisa  (16)
Delcourt, Cécile  (14)
Veloutsou, Cleopatra (13)
Cowan, Kirsten (9)
Main Referenced Keywords
brand community (10); virtual reality (10); storytelling (7); social media (6); Wellbeing (6);
Main Referenced Unit & Research Centers
HEC Recherche. Marketing & Service Innovation - ULiège (4)
Marketing (2)
CES - Centre d'Économie Sociale - ULiège (1)
HEC Liège Research - ULiège (1)
HEC Recherche. Strategic Marketing Innovation - ULiège (1)
Main Referenced Disciplines
Marketing (105)
Strategy & innovation (3)
Management information systems (1)
Quantitative methods in economics & management (1)
Social economics (1)
Personal website
Google Scholar

Publications (total 109)

The most downloaded
10630 downloads
Dessart, L. (2017). Social media engagement: A model of antecedents and relational outcomes. Journal of Marketing Management, 33 (5-6), 375-399. doi:10.1080/0267257X.2017.1302975 https://hdl.handle.net/2268/227827

The most cited

1227 citations (OpenAlex)

Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product and Brand Management, 24 (1), 28-42. doi:10.1108/JPBM-06-2014-0635 https://hdl.handle.net/2268/227829

Most significant publications selected by the Author

Dessart, L., & Cova, B. (2021). Brand repulsion: consumers' boundary work with rejected brands. European Journal of Marketing, 55 (4), 1758-7123. doi:10.1108/EJM-02-2019-0164
Peer Reviewed verified by ORBi

Morgan-Thomas, A., Dessart, L., & Veloutsou, C. (December 2020). Digital ecosystem and consumer engagement: A socio-technical perspective. Journal of Business Research, 121, 713-723. doi:10.1016/j.jbusres.2020.03.042
Peer Reviewed verified by ORBi

Dessart, L., & Pitardi, V. (November 2019). How stories generate consumer engagement: An exploratory study. Journal of Business Research, 104, 183-195. doi:10.1016/j.jbusres.2019.06.045
Peer Reviewed verified by ORBi

Dessart, L. (2018). Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. International Journal of Research in Marketing, 35 (2), 289-304. doi:10.1016/j.ijresmar.2017.12.009
Peer Reviewed verified by ORBi

Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product and Brand Management, 24 (1), 28-42. doi:10.1108/JPBM-06-2014-0635
Peer Reviewed verified by ORBi


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