  | Dessart, L., & Standaert, W. (2023). Strategic storytelling in the age of sustainability. Business Horizons, 66 (3), 371-385. doi:10.1016/j.bushor.2023.01.005  Peer Reviewed verified by ORBi |
 | Standaert, W., Thunus, S., & Schoenaers, F. (2023). Virtual meetings and wellbeing: insights from the COVID-19 pandemic. Information Technology and People, 36 (5), 1766-1789. doi:10.1108/ITP-01-2021-0022 Peer Reviewed verified by ORBi |
 | Standaert, W., & Muylle, S. (2022). Framework for Open Insurance Strategy: Insights from a European Study. Geneva Papers on Risk and Insurance: Issues and Practice, 47 (3), 643-668. doi:10.1057/s41288-022-00264-8 Peer reviewed |
 | Standaert, W., Muylle, S., & Basu, A. (2022). Business Meetings in a Post-Pandemic World: When and How to Meet Virtually? Business Horizons, 65 (3), 267-275. doi:10.1016/j.bushor.2021.02.047 Peer Reviewed verified by ORBi |
 | Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8 Peer Reviewed verified by ORBi |
  | Kandil, O., Dessart, L., & Standaert, W. (20 July 2025). Whose Experience Counts? Strategic CX Management in B2B2C Settings [Paper presentation]. Frontiers in Services 2025. |
El Midaoui, Y., Dessart, L., & Standaert, W. (19 July 2025). The Influence of Violated Expectations on Brand Engagement [Paper presentation]. Frontiers in Service, Montreal, Canada. Peer reviewed |
El Midaoui, Y., Dessart, L., & Standaert, W. (03 July 2025). The Influence of Violated Expectations on Brand Engagement: The Role of Digital Agent Cues [Paper presentation]. AMS World Marketing Congress. Peer reviewed |
Kandil, O., Standaert, W., & Dessart, L. (2025). La digitalisation peut améliorer l’expérience client, mais des défis uniques se posent pour les services complexes. France: The Conversation. https://orbi.uliege.be/handle/2268/326777 |
Dessart, L., Standaert, W., Schyns, M., & Mazurova Elena. (2025). Bridging past, present & future in virtual reality: the role of nostalgia [Paper presentation]. XRM Conference, Maastricht, Netherlands. Peer reviewed |
Dessart, L., Standaert, W., Schyns, M., & Mazurova Elena. (2025). The Role of Nostalgia in VR Experiences of Heritage Brands: The Case of “Eternelle Notre Dame” [Paper presentation]. Academy of Marketing Science World Marketing Congres, Dijon, France. Peer reviewed |
 | Standaert, W., & Mazurova, E. (2025). Digitalization in action sports: blessing or curse? International Journal of Sports Marketing and Sponsorship, 26 (1), 22-36. doi:10.1108/IJSMS-04-2024-0078 Peer Reviewed verified by ORBi |
 | Standaert, W., Ulm, M., Castro, K., & Allen, J. (2025). Unpacking the meeting load paradox: impacts on engagement and burnout across work arrangements. Management Research Review, 48 (6), 940-965. doi:10.1108/MRR-05-2024-0315 Peer Reviewed verified by ORBi |
Kandil, O., Standaert, W., & Dessart, L. (2024). Un cadre pour améliorer l'expérience numérique des clients dans les services complexes. (9). Liège, Belgium: HEC Liège - Digital Lab. https://orbi.uliege.be/handle/2268/324069 |
 | Kandil, O., Standaert, W., & Dessart, L. (08 June 2024). Impact of B2B Relational Quality on Customer Experience in a Digital B2B2C Context [Paper presentation]. SERVSIG 2024, Bordeaux, France. |
 | Mazurova, E., & Standaert, W. (29 May 2024). Implementing artificial intelligence across task types: constraints of automation and affordances of augmentation. Information Technology and People, 37 (7), 2411-2440. doi:10.1108/itp-11-2022-0915 Peer Reviewed verified by ORBi |
Standaert, W., Xiao Xiao, Ning Su, & Matteo Balliauw. (2024). The Royal Belgian Football Association: Redesigning a World-Class Digital Strategy. London, Ontario, Unknown/unspecified: Ivey Publishing. |
 | Kandil, O., Dessart, L., Standaert, W., & Bosma, M. (08 January 2024). A Framework to Improve the Digital Customer Experience in Complex Services. Services Marketing Quarterly, 45 (1), 25-54. doi:10.1080/15332969.2023.2294235 Peer Reviewed verified by ORBi |
Standaert, W. (2024). Towards more impactful journeys as service scholar through research collaborations with practitioners: the case of AG Insurance-HEC Liège [Paper presentation]. 10th Belgian Service Research Day, Ghent, Belgium. |
Standaert, W., & Cnudde Milan. (2024). Barco ClickShare: Facilitating Meetings in a Post-Pandemic World. The Case Centre. |
Standaert, W. (2024). How Shall We Meet? In Future of Scientific Conferencing. National Institutes of Health. Editorial reviewed |
Jeukens, P., & Standaert, W. (2024). Trendy Foods: Launching a B2B Marketplace. The Case Centre. |
Standaert, W., & Zeimers, G. (2024). Quelles leçons tirer de la candidature belge perdue à la Coupe du monde féminine de football ? La Libre Belgique. |
Standaert, W. (2024). Diversity of social media content as a driver of (fan) engagement [Paper presentation]. La Belge Journée du Marketing, Liège, Belgium. |
El Midaoui, Y., Dessart, L., & Standaert, W. (2024). Exploring negative customer engagement related to chatbot interactions with tourism brands [Paper presentation]. Frontiers in Service, United States. Editorial reviewed |
Hosay, N., Wouters, S., & Standaert, W. (2024). Education: Impacts de l’alternance sur la formation des étudiants et sur le développement des entreprises – Etude de cas Trendy Foods – B2B Marketplace. Spirit of Management. |
Standaert, W. (2024). The Science and Fiction of Meetings [Paper presentation]. CONTXT. |
Standaert, W., & Mazurova, E. (2024). Digital technologies in action sport: Blessing or curse? [Paper presentation]. 1st Belgian Sport Management Research Seminar, Louvain la Neuve, Belgium. |
Mazurova, E., & Standaert, W. (02 October 2023). Digitalisation in Action Sports: Affordances and Constraints [Paper presentation]. Marketing Research Seminar. |
Mazurova, E., & Standaert, W. (15 September 2023). Digital Technologies in Action Sport: Blessing or Curse? [Paper presentation]. 31st European Association for Sport Management Conference (EASM), Belfast, Ireland. Editorial reviewed |
Mazurova, E., & Standaert, W. (16 May 2023). Automation or Augmentation of Work: A multi-stakeholder perspective on implementing Artificial Intelligence in competitive sports [Paper presentation]. Marketing Seminar May, Liege, Belgium. |
 | Kandil, O., Standaert, W., & Dessart, L. (12 May 2023). A framework to improve the digital customer experience in a complex services context [Paper presentation]. Euregio 2023, Maastricht, Netherlands. |
El Midaoui, Y., Dessart, L., & Standaert, W. (04 May 2023). The Negative impact of Artificial Intelligence technologies on Customer Brand Engagement in the Tourism industry [Paper presentation]. Global Brand Conference, Bergamo, Italy. |
Meire, M., Coussement, K., Standaert, W., De Caigny, A., & Szerovay, M. (2023). How and when does DEI communication impact social media engagement? Evidence from the professional sports industry [Paper presentation]. Marketing Science: Diversity, Equity and Inclusion Conference. |
 | Kandil, O., Dessart, L., & Standaert, W. (2023). A framework to improve Digital Customer Experience in Complex Services [Paper presentation]. HEC research day. |
Standaert, W. (2023). Towards a century of facilitating smart connections at Etilux. |
Dessart, L., & Standaert, W. (2023). L’ABCD du “storytelling” pour la durabilité. La Libre Belgique. |
Dessart, L., & Standaert, W. (2023). Quand le storytelling des marques se met au service de la durabilité. The Conversation. |
| Dessart, L., & Standaert, W. (2023). Strategic storytelling in the age of sustainability. Business Horizons, 66 (3), 371-385. doi:10.1016/j.bushor.2023.01.005 Peer Reviewed verified by ORBi |
Standaert, W. (2023). Education: Etilux – Preparing for the next 50 years. Spirit of Management, 49. |
Standaert, W. (2023). How to create meaningful workplaces [Paper presentation]. Panel discussion at Grand Opening of Barco’s Meeting Experience Center. |
Standaert, W., Ulm, M., Castro, K., & Allen, J. A. (2023). Exploring the Role of Workplace Meetings in Modern Work Arrangements [Paper presentation]. 18th INGroup Conference. |
Standaert, W., & Allen, J. A. (2023). Participation and Effectiveness in Hybrid Meetings [Paper presentation]. 12th Changing Nature of Work Workshop. |
| Standaert, W., Thunus, S., & Schoenaers, F. (2023). Virtual meetings and wellbeing: insights from the COVID-19 pandemic. Information Technology and People, 36 (5), 1766-1789. doi:10.1108/ITP-01-2021-0022 Peer Reviewed verified by ORBi |
 | Mazurova, E., & Standaert, W. (12 December 2022). Paradoxes Associated with the Introduction of AI-powered Judging Support System in Artistic Gymnastics [Paper presentation]. Belge Journée de Recherche en Marketing, Brussels, Belgium. |
El Midaoui, Y., Dessart, L., & Standaert, W. (21 April 2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar. |
 | Standaert, W. (2022). Product Digitalization at Nike: The Future is Now. Journal of Information Technology Teaching Cases, 12 (1), 28-34. doi:10.1177/2043886920963286 Peer Reviewed verified by ORBi |
Standaert, W. (2022). Les réunions nous parlent des inégalités de genre sur notre lieu de travail [Paper presentation]. Échanges autour d'une proposition de plan d’action pour l’égalité de genre à l’ULiège. |
Muylle, S., Standaert, W., & Basu, A. (2022). All meetings are not born equal. The Irish Times. |
 | Mazurova, E., & Standaert, W. (2022). L’intelligence artificielle à la rescousse » or « L'intelligence artificielle pour juger les compétitions sportives ? La Libre Belgique. |
| Standaert, W., & Muylle, S. (2022). Framework for Open Insurance Strategy: Insights from a European Study. Geneva Papers on Risk and Insurance: Issues and Practice, 47 (3), 643-668. doi:10.1057/s41288-022-00264-8 Peer reviewed |
| Standaert, W., Muylle, S., & Basu, A. (2022). Business Meetings in a Post-Pandemic World: When and How to Meet Virtually? Business Horizons, 65 (3), 267-275. doi:10.1016/j.bushor.2021.02.047 Peer Reviewed verified by ORBi |
| Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8 Peer Reviewed verified by ORBi |
Standaert, W. (2022). Retail and distribution management: Where logistics and marketing meet. Spirit of Management. |
Research, M., & Standaert, W. (2022). Microsoft New Future of Work Report 2022. https://orbi.uliege.be/handle/2268/297423 |
El Midaoui, Y., Dessart, L., & Standaert, W. (2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Belgian Service Research Day, Mons, Belgium. |
Standaert, W., & Thunus, S. (2022). Virtual Meetings during the Pandemic: Boon or Bane for Gender Inequality [Paper presentation]. 30th European Conference on Information Systems, Timisoara, Romania. Peer reviewed |
Su, N., Standaert, W., & Xiao, X. (2022). 比利时皇家足球协会：一个世界级的数字化战略. Ivey Publishing. |
Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2022). An Empirical Study of Open-Market B2B Transaction Digitalization [Paper presentation]. INFORMS, Indianapolis, United States. Editorial reviewed |
Sophie, T., & Standaert, W. (2022). Suddenly Visible: Meetings as Witnesses and Makers of Gendered Organizations [Paper presentation]. 38th EGOS Colloquium, Vienna, Austria. Peer reviewed |
Standaert, W. (2022). Vergader-wijzer in het post-pandemie tijdperk. In Wij weten van praten. Politeia. Editorial reviewed |
El Midaoui, Y., Dessart, L., & Standaert, W. (29 October 2021). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar. |
Standaert, W., Xiao, X., & Su, N. (2021). The Royal Belgian Football Association: A World-Class Digital Strategy. |
Standaert, W. (14 October 2021). Artificial Intelligence in Gymnastics [Paper presentation]. Copenhagen Business School - Department of Digitalization. |
Ferrara, C., & Standaert, W. (2021). The Royal Belgian Football Association: Scoring Goals On and Off the Pitch. (HEC Liège – Management School of the University of Liège). Cranfield, United Kingdom: The Case Centre. |
Standaert, W., & Muylle, S. (2021). Barco ClickShare: Introducing the Next-Generation Meeting Experience. The Case Centre. |
Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2021). Digital technology choices by buyers and sellers for open market business-to-business transactions [Paper presentation]. INFORMS Annual Meeting. |
Standaert, W., & Thunus, S. (2021). Gender Inequalities in Virtual Meetings during the Covid-19 Pandemic [Paper presentation]. Meeting Science - Gathering. |
Gauttier, S., & Standaert, W. (2021). Networking during online conferences: A Q investigation of academics' perspectives [Paper presentation]. Annual Q Conference for the Scientific Study of Subjectivity. |
 | Goebeler, L., Standaert, W., & Xiao, X. (2021). Hybrid Sport Configurations: The Intertwining of the Physical and the Digital. In Proceedings of the 54th HICSS. Peer reviewed |
 | Standaert, W. (2021). Digital growth Strategies at Drone Racing League. Journal of Information Technology Teaching Cases, 11 (1), 2-7. doi:10.1177/2043886920939252 Peer Reviewed verified by ORBi |
Thunus, S., & Standaert, W. (2021). Les réunions virtuelles et le leadership des femmes [Paper presentation]. Associations pour les Nations Unies – Jeunes - Conférence : les inégalités de genre sur le marché du travail et de l'emploi. |
Standaert, W., & Thunus, S. (2021). Encore une Réunion ?! La Libre Belgique. |
Standaert, W. (2021). Business Meetings in a Post-Pandemic World [Paper presentation]. HEC Liège - Business Breakfast. |
 | Standaert, W., Muylle, S., & Basu, A. (2021). How Shall We Meet? Understanding the Importance of Meeting Mode Capabilities for Different Meeting Objectives. Information and Management, 58 (1), 1-14. doi:10.1016/j.im.2020.103393 Peer Reviewed verified by ORBi |
Standaert, W. (2021). Open Finance: An Illustrated Framework of Digital Innovation in Insurance [Paper presentation]. FSMA - FinTech Talks. |
Standaert, W., & Thunus, S. (2020). Un chercheur de HEC Liège récompensé dans le cadre du Prix ‘Genre et Covid-19’. CCI Magazine. |
Thunus, S., & Standaert, W. (2020). Dans les réunions virtuelles aussi, les femmes scientifiques sont désavantagées, selon une étude belge. La Libre Belgique. |
Thunus, S., & Standaert, W. (2020). Du sexisme aussi en télétravail. Moustique. |
Standaert, W., & Thunus, S. (2020). Hybride vergaderen combineert het beste van twee werelden. Trends. |
Standaert, W., & Thunus, S. (2020). Les réunions hybrides, de nouveaux défis. La Libre Belgique. |
Thunus, S., & Standaert, W. (2020). Réunions virtuelles : plus productives mais pas plus efficaces! Trends Tendances. |
Standaert, W. (2020). Vijf nieuwe inzichten om beter virtueel te vergaderen. Trends Knack. |
 | Standaert, W., Muylle, S., & Cumps, B. (April 2020). Opening the gates: A framework for an open banking strategy. Journal of Digital Banking, 4 (4), 364–376. Peer reviewed |
Thunus, S., Standaert, W., Schoenaers, F., & Mahieu, C. (2020). Que penser des réunions virtuelles qui se généralisent. L'Echo. |
Decoster, C., & Standaert, W. (2020). Collective Intelligence in the context of Sports Performance Evaluation [Paper presentation]. ACM Collective Intelligence. |
Standaert, W., & Dessart, L. (2020). Drone Racing League: Brouiller les frontières physique-virtuel [Paper presentation]. 25ème conférence de l’Association Information et Management. |
Van den Steen, N., Standaert, W., Basu, A., & Muylle, S. (2020). Digitized B2B Transactions: Open Issues [Paper presentation]. 36th Annual Industrial Marketing and Purchasing Group Conference. |
 | Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2020). Digitization in B2B Buying and Selling. In Proceedings of the 53rd Hawaii International Conference on System Sciences. IEEE Computer Society. Peer reviewed |
Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2020). How should firms prioritize their transaction digitalization efforts? Insights from research on buyer-supplier dyads [Paper presentation]. INFORMS Annual Meeting. |
Rashid, K., Standaert, W., Masset, J., & Wassler, P. (2020). Flow Experiences of Different Technologies to Improve Perceptions of Travel Destinations [Paper presentation]. Travel and Tourism Research Association – Europe Chapter Conference. |
Standaert, W. (2020). Nike Adapt: Vous souvenez-vous... de l'avenir [Paper presentation]. 25ème conférence de l’Association Information et Management. |
Standaert, W. (2019). Moment décisif pour les courtiers en assurance belges. Le Vif - Tendances. |
Standaert, W. (2019). Verzekeringsmakelaars stappen op digitale trein. Knack - Trends. |
Standaert, W., Muylle, S., & Cumps, B. (2019). Open Banking: Opening the Gates. Vlerick White Paper. https://orbi.uliege.be/handle/2268/242922 |
Standaert, W., Van der Biest, M., & Muylle, S. (2019). Digitale leertrajecten met impact [Paper presentation]. Universiteit Gent Onderwijsdag. |
Standaert, W. (2019). The broker is an Indispensable Link in a Hybrid Story. Vivium Digital Awards. |
Standaert, W. (2019). The Digital Sprint – Think and Act in an Ecosystem. Vlerick Partners Today. |
Standaert, W. (March 2019). Emotionele Spanning als Motor van Innovatie. MT Insights, 41 (1). |
Cumps, B., Viaene, S., & Standaert, W. (2019). Stackable Business Models: Architecting Business Ecosystems in B2B Settings [Paper presentation]. 4th Vlerick Research Day. |
Muylle, S., Standaert, W., & Basu, A. (2019). Digital Innovation Frameworks [Paper presentation]. Workshops for Accenture Belux Groups. |
Standaert, W., & Jarvenpaa, S. (2019). AI-enabled Generativity: Racing towards Artificial General Intelligence [Poster presentation]. 40th International Conference on Information Systems, Munich, Germany. |
 | Jarvenpaa, S.* , & Standaert, W.*. (2018). Digital Probes as Opening Possibilities of Generativity. Journal of the Association for Information Systems. doi:10.17705/1jais.00516 Peer Reviewed verified by ORBi* These authors have contributed equally to this work. |
Jarvenpaa, S., & Standaert, W. (2017). Emergent Ecosystem for Radical Innovation: Entrepreneurial Probing at Formula E. In Proceedings of the 50th HICSS. Peer reviewed |
 | Standaert, W., Muylle, S., & Basu, A. (2016). An empirical study of the effectiveness of telepresence as a business meeting mode. Information Technology and Management. doi:10.1007/s10799-015-0221-9 Peer Reviewed verified by ORBi |
 | Muylle, S.* , & Standaert, W.*. (2016). The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality. Psychology and Marketing. doi:10.1002/mar.20875 Peer Reviewed verified by ORBi* These authors have contributed equally to this work. |
Standaert, W. (2015). Effectiveness of communication technologies for distributed business meetings [Doctoral thesis, UGent - Universiteit Gent]. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/242641 |
 | Standaert, W., Muylle, S., & Amelinckx, I. (2015). An empirical study of electronic reverse auction project outcomes. Electronic Commerce Research and Applications. doi:10.1016/j.elerap.2014.12.001 Peer Reviewed verified by ORBi |
