Mazurova Elena

See author's contact details

: 0009-0003-5869-3970

Main Referenced Co-authors

Standaert, Willem (10)

Dessart, Laurence (1)

Penttinen, Esko (1)

Schyns, Michael (1)

Tan, Felix (1)

Main Referenced Keywords

Artificial intelligence (2); Action Sport (1); Action Sports (1); Affordances (1); Artificial intelligence, Affordances and constraints, Automation, Augmentation, Task types, Evaluation, Sports digitalization (1);

Main Referenced Unit & Research Centers

HEC Liège Research - ULiège (1)

HEC Recherche. Marketing & Service Innovation - ULiège (1)

Main Referenced Disciplines

Marketing (6)

Management information systems (3)

Business & economic sciences: Multidisciplinary, general & others (1)

Publications (total 10)

Search in publications

The most downloaded

249 downloads

Standaert, W., & Mazurova, E. (2025). Digitalization in action sports: blessing or curse? International Journal of Sports Marketing and Sponsorship, 26 (1), 22-36. doi:10.1108/IJSMS-04-2024-0078 https://hdl.handle.net/2268/321915

The most cited

28 citations (Scopus®)

Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8 https://hdl.handle.net/2268/266612