Mazurova Elena

HEC Liège : UER > UER Management : Marketing and Strategy

HEC Liège Research: Strategic Marketing Innovation

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Main Referenced Co-authors

Standaert, Willem (6)

Penttinen, Esko (1)

Tan, Felix (1)

Main Referenced Keywords

Artificial intelligence (2); Action Sport (1); Action Sports (1); Affordances (1); Artistry (1);

Main Referenced Disciplines

Marketing (3)

Management information systems (2)

Business & economic sciences: Multidisciplinary, general & others (1)

Publications (total 6)

Search in publications

The most downloaded

4 downloads

Mazurova, E., & Standaert, W. (2022). L’intelligence artificielle à la rescousse » or « L'intelligence artificielle pour juger les compétitions sportives ? La Libre Belgique. https://hdl.handle.net/2268/297426

The most cited

8 citations (Scopus®)

Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8 https://hdl.handle.net/2268/266612

Mazurova, E., & Standaert, W. (02 October 2023). Digitalisation in Action Sports: Affordances and Constraints [Paper presentation]. Marketing Research Seminar.

https://hdl.handle.net/2268/310245

Mazurova, E., & Standaert, W. (15 September 2023). Digital Technologies in Action Sport: Blessing or Curse? [Paper presentation]. 31st European Association for Sport Management Conference (EASM), Belfast, Ireland.

https://hdl.handle.net/2268/310180

Editorial reviewed

Mazurova, E., & Standaert, W. (16 May 2023). Automation or Augmentation of Work: A multi-stakeholder perspective on implementing Artificial Intelligence in competitive sports [Paper presentation]. Marketing Seminar May, Liege, Belgium.

https://hdl.handle.net/2268/310170

Mazurova, E., & Standaert, W. (12 December 2022). Paradoxes Associated with the Introduction of AI-powered Judging Support System in Artistic Gymnastics [Paper presentation]. Belge Journée de Recherche en Marketing, Brussels, Belgium.

https://hdl.handle.net/2268/310234

Mazurova, E., & Standaert, W. (2022). L’intelligence artificielle à la rescousse » or « L'intelligence artificielle pour juger les compétitions sportives ? La Libre Belgique.

https://hdl.handle.net/2268/297426

https://hdl.handle.net/2268/266612

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