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Unpublished conference/Abstract (Scientific congresses and symposiums)
Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review
Fleissig, Jordan
;
Steils, Nadia
;
Delcourt, Cécile
2024
•
Journée internationale du marketing de la santé
Peer reviewed
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https://hdl.handle.net/2268/321904
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JIMS Patient Centricity.pdf
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Keywords :
Marketing; Pharmaceutical Industry; Healthcare; Patient-centricity
Disciplines :
Marketing
Author, co-author :
Fleissig, Jordan
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Steils, Nadia
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Delcourt, Cécile
;
Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Language :
English
Title :
Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review
Publication date :
2024
Event name :
Journée internationale du marketing de la santé
Event organizer :
EDHEC
Event place :
Paris, France
Event date :
04/06/2024
Audience :
International
Peer reviewed :
Peer reviewed
Available on ORBi :
since 11 September 2024
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