Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review

Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile

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Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review

Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile

2024 • Journée internationale du marketing de la santé

Peer reviewed

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https://hdl.handle.net/2268/321904

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Keywords :

Marketing; Pharmaceutical Industry; Healthcare; Patient-centricity

Disciplines :

Marketing

Author, co-author :

Fleissig, Jordan ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Steils, Nadia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Language :

English

Title :

Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review

Publication date :

2024

Event name :

Journée internationale du marketing de la santé

Event organizer :

EDHEC

Event place :

Paris, France

Event date :

04/06/2024

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 11 September 2024

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