Profil

Fleissig Jordan

HEC Liège : UER > UER Management : Marketing

UER Management : Strategic Marketing Management

HEC Liège Research

HEC Liège Research: Strategic Marketing Innovation

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Main Referenced Co-authors
Delcourt, Cécile  (5)
Steils, Nadia  (5)
Main Referenced Keywords
Marketing (3); Patient Centricity (3); Pharmaceutical Industry (3); Patient engagement (2); Patient Experience (2);
Main Referenced Disciplines
Marketing (6)
Strategy & innovation (1)

Publications (total 6)

The most downloaded
13 downloads
Fleissig, J. (24 November 2022). Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry [Paper presentation]. Marketing Seminar HEC. https://hdl.handle.net/2268/296744

Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient-Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France.
Peer reviewed

Fleissig, J., Delcourt, C., & Steils, N. (2024). Patient-Centricity in the Pharmaceutical Industry: A Review and Research Agenda [Paper presentation]. SERVSIG 2024, Bordeaux, France.
Peer reviewed

Fleissig, J., Steils, N., & Delcourt, C. (14 December 2023). Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare [Paper presentation]. HEC Marketing Seminar, Liège, Belgium.

Fleissig, J., Delcourt, C., & Steils, N. (2023). Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept.

Fleissig, J., Steils, N., & Delcourt, C. (2023). Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry [Paper presentation]. Belgian Service Research Day.

Fleissig, J. (24 November 2022). Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry [Paper presentation]. Marketing Seminar HEC.

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