Fleissig Jordan

HEC Liège : UER > UER Management : Marketing

UER Management : Strategic Marketing Management

HEC Liège Research: Strategic Marketing Innovation

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Main Referenced Co-authors

Delcourt, Cécile (9)

Steils, Nadia (9)

Di Bernardo, Irene (1)

Gallan, Andrew (1)

Maris, Alexandru (1)

Main Referenced Keywords

Marketing (4); Pharmaceutical Industry (4); Patient Centricity (3); Patient-centricity (3); Healthcare (2);

Main Referenced Disciplines

Marketing (12)

Strategy & innovation (1)

Publications (total 12)

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The most downloaded

13 downloads

Fleissig, J. (24 November 2022). Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry [Paper presentation]. Marketing Seminar HEC. https://hdl.handle.net/2268/296744

The most cited

4 citations (OpenAlex)

Fleissig, J., Delcourt, C., & Steils, N. (2025). Patient-Centricity in the Pharmaceutical Industry: A Review and Research Agenda. International Journal of Consumer Studies, 49 (1). doi:10.1111/ijcs.70012 https://hdl.handle.net/2268/328070