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Steils Nadia

HEC Liège : UER > UER Management : Strategic Marketing Management

HEC Liège Research: Strategic Marketing Innovation

See author's contact details
ORCID
0000-0002-9239-3635
IDREF
197221203
Main Referenced Co-authors
Hanine, Salwa (12)
Delcourt, Cécile  (9)
Fleissig, Jordan  (9)
Crié, Dominique (4)
Hammedi, Wafa  (4)
Main Referenced Keywords
Marketing (13); Pharmaceutical Industry (4); Business and International Management (3); Patient Centricity (3); Patient-centricity (3);
Main Referenced Unit & Research Centers
PRISME - Pôle de Recherche Interdisciplinaire en Sciences du Management et de l'Économie - ULiège (3)
HEC Recherche. Strategic Marketing Innovation - ULiège (1)
Main Referenced Disciplines
Marketing (48)
Strategy & innovation (1)

Publications (total 48)

The most downloaded
1009 downloads
Hammedi, W., Leclercq, T., & Steils, N. (2024). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873 https://hdl.handle.net/2268/305890

The most cited

67 citations (OpenAlex)

Steils, N., Martin, A., & Toti, J.-F. (June 2022). Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships. Journal of Advertising Research, 62 (2), 148 - 166. doi:10.2501/JAR-2022-008 https://hdl.handle.net/2268/299202

Most significant publications selected by the Author

Toti, J.-F., & Steils, N. (11 February 2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing, 59 (3). doi:10.1177/10949968231221472
Peer Reviewed verified by ORBi

Hammedi, W., Leclercq, T., & Steils, N. (2024). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873
Peer Reviewed verified by ORBi

Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038
Peer Reviewed verified by ORBi


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