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Steils Nadia

HEC Liège : UER > UER Management : Strategic Marketing Management

HEC Liège Research: Strategic Marketing Innovation

See author's contact details
ORCID
0000-0002-9239-3635
Main Referenced Co-authors
Hanine, Salwa (12)
Delcourt, Cécile  (8)
Fleissig, Jordan  (8)
Crié, Dominique (4)
Hammedi, Wafa  (4)
Main Referenced Keywords
Marketing (13); Pharmaceutical Industry (4); Business and International Management (3); Patient Centricity (3); Patient-centricity (3);
Main Referenced Unit & Research Centers
PRISME - Pôle de Recherche Interdisciplinaire en Sciences du Management et de l'Économie - ULiège (3)
Main Referenced Disciplines
Marketing (43)
Strategy & innovation (1)

Publications (total 43)

The most downloaded
433 downloads
Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873 https://hdl.handle.net/2268/305890

The most cited

37 citations (OpenAlex)

Steils, N., & Obaidalahe, Z. (August 2020). “Social food”: Food literacy co-construction and distortion on social media. Food Policy, 95, 101932. doi:10.1016/j.foodpol.2020.101932 https://hdl.handle.net/2268/299225

The most significant

Toti, J.-F., & Steils, N. (11 February 2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing, 59 (3). doi:10.1177/10949968231221472
Peer Reviewed verified by ORBi

Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873
Peer Reviewed verified by ORBi

Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038
Peer Reviewed verified by ORBi


Shuai, M., Steils, N., & Gailly, B. (2025). Getting Crowdsourcing Right: Aligning Crowdsourcing Goals and Decision‐Making Processes. Creativity and Innovation Management. doi:10.1111/caim.12652
Peer reviewed

Fleissig, J., Delcourt, C., & Steils, N. (2025). Patient-Centricity in the Pharmaceutical Industry: A Review and Research Agenda. International Journal of Consumer Studies, 49 (1). doi:10.1111/ijcs.70012
Peer reviewed

Woimant, A., & Steils, N. (January 2025). Take no risk!: Immediate and delayed backfire effects of risk-reducing messages in retailers’ return and exchange policies. Journal of Retailing and Consumer Services, 82 (104134). doi:10.1016/j.jretconser.2024.104134
Peer Reviewed verified by ORBi

Steils, N., Hanine, S., Hamdani, S., & Rochdane, H. (28 November 2024). From neighborhood narratives to smart city transformation: The Role of Place Attachment and Wishful Thinking in Urban Crowdsourcing [Paper presentation]. JRMPA, Lille, France.

Steils, N. (23 November 2024). “Social food”: Food literacy co-construction and distortion on social media [Paper presentation]. Sabri Ülker Foundation Event, Turkey.

Steils, N. (14 November 2024). Too much of a good thing: When nudging leads to consumer reactance [Paper presentation]. Journée ULB - Sorbonne.

Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (June 2024). Why should I trust you ? The role of Explainable AI on AI-based recommendation systems trust and acceptance [Paper presentation]. AMA SERVSIG, Bordeaux, France.
Peer reviewed

Toti, J.-F., & Steils, N. (11 February 2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing, 59 (3). doi:10.1177/10949968231221472
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (2024). The use of crowdsourcing mechanisms in management learning. Innovations in Education and Teaching International, 61 (5), 912 - 929. doi:10.1080/14703297.2023.2231902
Peer Reviewed verified by ORBi

Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient-Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France.
Peer reviewed

Fleissig, J., Delcourt, C., & Steils, N. (2024). Patient-Centricity in the Pharmaceutical Industry: Systematic Literature Review [Paper presentation]. SERVSIG 2024, Bordeaux, France.
Peer reviewed

Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France.
Peer reviewed

Fleissig, J., Delcourt, C., & Steils, N. (2024). Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. SERVSIG, Bordeaux, France.
Editorial reviewed

Nizette, F., Hammedi, W., Van Riel, A., & Steils, N. (2024). „Why should I trust you? Influence of explanation design on consumer behavior in AI-based services“. Journal of Service Management. doi:10.1108/JOSM-05-2024-0223
Peer Reviewed verified by ORBi

Fleissig, J., Steils, N., & Delcourt, C. (14 December 2023). Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare [Paper presentation]. HEC Marketing Seminar, Liège, Belgium.

Fleissig, J., Delcourt, C., & Steils, N. (2023). Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept.

Steils, N. (18 January 2023). Learning value of video tutorials in online learning communities. Journal of Consumer Marketing, 40 (3), 273-285. doi:10.1108/jcm-09-2020-4130
Peer Reviewed verified by ORBi

Steils, N., & Toti, J.-F. (2023). Ethical perceptions of retargeting according to GCU configurations [Paper presentation]. World Marketing Congress - AMS, Canterbury, United Kingdom.
Peer reviewed

Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (2023). Role of Explainable AI on recommendation trust and adoption [Paper presentation]. Frontiers in Service, Maastricht, Netherlands.
Peer reviewed

Shuai, M., & Steils, N. (2023). Counterfactual thinking and perceived fairness in creative crowdsourcing [Paper presentation]. AMS World Marketing Congress, Canterbury, United Kingdom.
Peer reviewed

Cambier, F., & Steils, N. (2023). Creative contests: When poor corporate reputation attracts consumer participation. Advances in Consumer Research, 51, 333-334.
Peer reviewed

Nguyen, C., Steils, N., Crié, D., & Lowe, B. (2023). Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes [Paper presentation]. World Marketing Congress - AMS.
Peer reviewed

Steils, N., & Hanine, S. (2023). Crowdsourcing vs AI-powered open innovation for companies [Paper presentation]. Frontiers in Service, Maastricht, Netherlands.
Peer reviewed

Fleissig, J., Steils, N., & Delcourt, C. (2023). Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry [Paper presentation]. Belgian Service Research Day.

Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873
Peer Reviewed verified by ORBi

Steils, N., Martin, A., & Toti, J.-F. (June 2022). Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships. Journal of Advertising Research, 62 (2), 148 - 166. doi:10.2501/JAR-2022-008
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (June 2022). Effective creative crowdsourcing: A multi-dimensional evaluation framework. Creativity and Innovation Management, 31 (2), 223 - 235. doi:10.1111/caim.12497
Editorial Reviewed verified by ORBi

Hanine, S., Steils, N., & Dragsdahl-Lauritzen, G. (2022). Transferring responsibility in paradox management in urban crowdsourcing [Paper presentation]. JPIM Annual Research Forum, Orlando, United States - Florida.
Peer reviewed

Nguyen, C., Crié, D., Steils, N., & Lowe, B. (2022). Contributions of social marketing models for driving sustainable ecological behavior changes [Paper presentation]. 7ème Journée Internationale du Marketing Santé, Paris, France.
Peer reviewed

Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011
Peer Reviewed verified by ORBi

Steils, N. (2021). Qualitative Experiments for Social Sciences. In Qualitative Research Practices and Challenges. Ludomedia. doi:10.36367/ntqr.6.2021.24-31
Peer reviewed

Steils, N. (March 2021). Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption. Journal of Retailing and Consumer Services, 59, 102375. doi:10.1016/j.jretconser.2020.102375
Peer Reviewed verified by ORBi

Steils, N., & Obaidalahe, Z. (August 2020). “Social food”: Food literacy co-construction and distortion on social media. Food Policy, 95, 101932. doi:10.1016/j.foodpol.2020.101932
Peer Reviewed verified by ORBi

Hanine, S., & Steils, N. (December 2019). Ideation contests: Crowd management and valorization to avoid negative feelings of participants. Creativity and Innovation Management, 28 (4), 425 - 435. doi:10.1111/caim.12325
Peer reviewed

Steils, N., Decrop, A., & Crié, D. (18 March 2019). An exploration into consumers’ e-learning strategies. Journal of Consumer Marketing, 36 (2), 276 - 287. doi:10.1108/JCM-05-2017-2215
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038
Peer Reviewed verified by ORBi

Steils, N., Crié, D., & Decrop, A. (2019). Online consumer learning as a tool for improving product appropriation. Journal of Retailing and Consumer Services, 46, 51 - 57. doi:10.1016/j.jretconser.2018.04.007
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (2019). Value-Added Crowdsourcing. In Advances in Human Resources Management and Organizational Development. IGI Global. doi:10.4018/978-1-5225-5993-1.ch008
Peer reviewed

Obaidalahe, Z., & Steils, N. (2019). L’alimentation dans la sphère numérique : une typologie des valeurs informationnelles. Revue Management et Avenir, N°113 (7), 105. doi:10.3917/mav.113.0105
Peer Reviewed verified by ORBi

Rochdane, H., Hamdani, S., Hanine, S., & Steils, N. (2019). Urban crowdsourcing: exploring the role of citizens in co-creating smart cities. Information Systems Management and Innovation.
Editorial reviewed

Obaidalahe, Z., & Steils, N. (08 May 2018). Motivation trajectory of attending performing arts: the role of knowledge. Arts and the Market, 8 (1), 5-18. doi:10.1108/aam-02-2017-0001
Peer reviewed

Hanine, S., & Steils, N. (2018). Crowdsourcing: A Double-Edged Sword Outsourcing Strategy. In Positive and Negative Aspects of Outsourcing. InTech. doi:10.5772/intechopen.74531
Peer reviewed

Steils, N., & Hanine, S. (21 November 2016). Creative contests: knowledge generation and underlying learning dynamics for idea generation. Journal of Marketing Management, 32 (17-18), 1647 - 1669. doi:10.1080/0267257X.2016.1251956
Peer Reviewed verified by ORBi

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