  | Toti, J.-F., & Steils, N. (11 February 2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing, 59 (3). doi:10.1177/10949968231221472  Peer Reviewed verified by ORBi |
  | Hammedi, W., Leclercq, T., & Steils, N. (2024). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873 Peer Reviewed verified by ORBi |
 | Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011 Peer Reviewed verified by ORBi |
 | Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038 Peer Reviewed verified by ORBi |
 | Cambier, F., & Steils, N. (25 May 2025). Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations. Journal of Interactive Marketing, 61 (1), 79-97. doi:10.1177/10949968251347887 Peer Reviewed verified by ORBi |
 | Shuai, M., Steils, N., & Gailly, B. (2025). Getting Crowdsourcing Right: Aligning Crowdsourcing Goals and Decision‐Making Processes. Creativity and Innovation Management. doi:10.1111/caim.12652 Peer reviewed |
 | Fleissig, J., Delcourt, C., & Steils, N. (2025). Patient-Centricity in the Pharmaceutical Industry: A Review and Research Agenda. International Journal of Consumer Studies, 49 (1). doi:10.1111/ijcs.70012 Peer reviewed |
 | Fleissig, J., Steils, N., & Delcourt, C. (2025). Exploring Actor Dynamics in the Healthcare Ecosystem: A Multi-Level Analysis of Value Co-Creation [Paper presentation]. QUIS19, Rome, Italy. |
 | Woimant, A., & Steils, N. (January 2025). Take no risk!: Immediate and delayed backfire effects of risk-reducing messages in retailers’ return and exchange policies. Journal of Retailing and Consumer Services, 82 (104134). doi:10.1016/j.jretconser.2024.104134 Peer Reviewed verified by ORBi |
Steils, N. (2025). Ethique, Influence et Innovation: le marketing repensé. Liège, Belgium: HEC Liège. |
Steils, N., Hanine, S., Hamdani, S., & Rochdane, H. (28 November 2024). From neighborhood narratives to smart city transformation: The Role of Place Attachment and Wishful Thinking in Urban Crowdsourcing [Paper presentation]. JRMPA, Lille, France. |
Steils, N. (23 November 2024). “Social food”: Food literacy co-construction and distortion on social media [Paper presentation]. Sabri Ülker Foundation Event, Turkey. |
Steils, N. (14 November 2024). Too much of a good thing: When nudging leads to consumer reactance [Paper presentation]. Journée ULB - Sorbonne. |
Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (June 2024). Why should I trust you ? The role of Explainable AI on AI-based recommendation systems trust and acceptance [Paper presentation]. AMA SERVSIG, Bordeaux, France. Peer reviewed |
| Toti, J.-F., & Steils, N. (11 February 2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing, 59 (3). doi:10.1177/10949968231221472 Peer Reviewed verified by ORBi |
 | Fleissig, J., Delcourt, C., & Steils, N. (2024). Patient-Centricity in the Pharmaceutical Industry: Systematic Literature Review [Paper presentation]. SERVSIG 2024, Bordeaux, France. Peer reviewed |
 | Nizette, F., Hammedi, W., Van Riel, A., & Steils, N. (2024). „Why should I trust you? Influence of explanation design on consumer behavior in AI-based services“. Journal of Service Management. doi:10.1108/JOSM-05-2024-0223 Peer Reviewed verified by ORBi |
 | Steils, N., & Hanine, S. (2024). The use of crowdsourcing mechanisms in management learning. Innovations in Education and Teaching International, 61 (5), 912 - 929. doi:10.1080/14703297.2023.2231902 Peer Reviewed verified by ORBi |
 | Fleissig, J., Delcourt, C., & Steils, N. (2024). Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. SERVSIG, Bordeaux, France. Editorial reviewed |
 | Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient-Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France. Peer reviewed |
 | Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France. Peer reviewed |
| Hammedi, W., Leclercq, T., & Steils, N. (2024). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873 Peer Reviewed verified by ORBi |
 | Fleissig, J., Steils, N., & Delcourt, C. (14 December 2023). Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare [Paper presentation]. HEC Marketing Seminar, Liège, Belgium. |
 | Fleissig, J., Delcourt, C., & Steils, N. (2023). Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept. |
| Steils, N. (18 January 2023). Learning value of video tutorials in online learning communities. Journal of Consumer Marketing, 40 (3), 273-285. doi:10.1108/jcm-09-2020-4130 Peer Reviewed verified by ORBi |
 | Fleissig, J., Steils, N., & Delcourt, C. (2023). Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry [Paper presentation]. Belgian Service Research Day. |
Nguyen, C., Steils, N., Crié, D., & Lowe, B. (2023). Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes [Paper presentation]. World Marketing Congress - AMS. Peer reviewed |
Steils, N., & Hanine, S. (2023). Crowdsourcing vs AI-powered open innovation for companies [Paper presentation]. Frontiers in Service, Maastricht, Netherlands. Peer reviewed |
Steils, N., & Toti, J.-F. (2023). Ethical perceptions of retargeting according to GCU configurations [Paper presentation]. World Marketing Congress - AMS, Canterbury, United Kingdom. Peer reviewed |
Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (2023). Role of Explainable AI on recommendation trust and adoption [Paper presentation]. Frontiers in Service, Maastricht, Netherlands. Peer reviewed |
Shuai, M., & Steils, N. (2023). Counterfactual thinking and perceived fairness in creative crowdsourcing [Paper presentation]. AMS World Marketing Congress, Canterbury, United Kingdom. Peer reviewed |
 | Cambier, F., & Steils, N. (2023). Creative contests: When poor corporate reputation attracts consumer participation. Advances in Consumer Research, 51, 333-334. Peer reviewed |
 | Steils, N., & Hanine, S. (June 2022). Effective creative crowdsourcing: A multi-dimensional evaluation framework. Creativity and Innovation Management, 31 (2), 223 - 235. doi:10.1111/caim.12497 Editorial Reviewed verified by ORBi |
 | Steils, N., Martin, A., & Toti, J.-F. (June 2022). Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships. Journal of Advertising Research, 62 (2), 148 - 166. doi:10.2501/JAR-2022-008 Peer Reviewed verified by ORBi |
Nguyen, C., Crié, D., Steils, N., & Lowe, B. (2022). Contributions of social marketing models for driving sustainable ecological behavior changes [Paper presentation]. 7ème Journée Internationale du Marketing Santé, Paris, France. Peer reviewed |
Hanine, S., Steils, N., & Dragsdahl-Lauritzen, G. (2022). Transferring responsibility in paradox management in urban crowdsourcing [Paper presentation]. JPIM Annual Research Forum, Orlando, United States - Florida. Peer reviewed |
| Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011 Peer Reviewed verified by ORBi |
 | Steils, N. (2021). Qualitative Experiments for Social Sciences. In Qualitative Research Practices and Challenges. Ludomedia. doi:10.36367/ntqr.6.2021.24-31 Peer reviewed |
 | Steils, N. (March 2021). Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption. Journal of Retailing and Consumer Services, 59, 102375. doi:10.1016/j.jretconser.2020.102375 Peer Reviewed verified by ORBi |
 | Steils, N., & Obaidalahe, Z. (August 2020). “Social food”: Food literacy co-construction and distortion on social media. Food Policy, 95, 101932. doi:10.1016/j.foodpol.2020.101932 Peer Reviewed verified by ORBi |
 | Hanine, S., & Steils, N. (December 2019). Ideation contests: Crowd management and valorization to avoid negative feelings of participants. Creativity and Innovation Management, 28 (4), 425 - 435. doi:10.1111/caim.12325 Peer reviewed |
 | Steils, N., Decrop, A., & Crié, D. (18 March 2019). An exploration into consumers’ e-learning strategies. Journal of Consumer Marketing, 36 (2), 276 - 287. doi:10.1108/JCM-05-2017-2215 Peer Reviewed verified by ORBi |
| Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038 Peer Reviewed verified by ORBi |
 | Rochdane, H., Hamdani, S., Hanine, S., & Steils, N. (2019). Urban crowdsourcing: exploring the role of citizens in co-creating smart cities. Information Systems Management and Innovation. Editorial reviewed |
 | Steils, N., & Hanine, S. (2019). Value-Added Crowdsourcing. In Advances in Human Resources Management and Organizational Development. IGI Global. doi:10.4018/978-1-5225-5993-1.ch008 Peer reviewed |
 | Steils, N., Crié, D., & Decrop, A. (2019). Online consumer learning as a tool for improving product appropriation. Journal of Retailing and Consumer Services, 46, 51 - 57. doi:10.1016/j.jretconser.2018.04.007 Peer Reviewed verified by ORBi |
 | Obaidalahe, Z., & Steils, N. (2019). L’alimentation dans la sphère numérique : une typologie des valeurs informationnelles. Revue Management et Avenir, N°113 (7), 105. doi:10.3917/mav.113.0105 Peer Reviewed verified by ORBi |
 | Obaidalahe, Z., & Steils, N. (08 May 2018). Motivation trajectory of attending performing arts: the role of knowledge. Arts and the Market, 8 (1), 5-18. doi:10.1108/aam-02-2017-0001 Peer reviewed |
 | Hanine, S., & Steils, N. (2018). Crowdsourcing: A Double-Edged Sword Outsourcing Strategy. In Positive and Negative Aspects of Outsourcing. InTech. doi:10.5772/intechopen.74531 Peer reviewed |
 | Steils, N., & Hanine, S. (21 November 2016). Creative contests: knowledge generation and underlying learning dynamics for idea generation. Journal of Marketing Management, 32 (17-18), 1647 - 1669. doi:10.1080/0267257X.2016.1251956 Peer Reviewed verified by ORBi |
