Profil

Steils Nadia

HEC Liège : UER > UER Management : Strategic Marketing Management

HEC Liège Research: Strategic Marketing Innovation

See author's contact details
ORCID
0000-0002-9239-3635
Main Referenced Co-authors
Hanine, Salwa (10)
Delcourt, Cécile  (5)
Fleissig, Jordan  (5)
Crié, Dominique (4)
Hammedi, Wafa  (3)
Main Referenced Keywords
Marketing (12); Business and International Management (3); Patient Centricity (3); Pharmaceutical Industry (3); Strategy and Management (3);
Main Referenced Unit & Research Centers
PRISME - Pôle de Recherche Interdisciplinaire en Sciences du Management et de l'Économie - ULiège [BE] (3)
Main Referenced Disciplines
Marketing (32)
Strategy & innovation (1)

Publications (total 32)

The most downloaded
201 downloads
Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873 https://hdl.handle.net/2268/305890

The most cited

28 citations (OpenCitations)

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038 https://hdl.handle.net/2268/299226

The most significant

Toti, J.-F., & Steils, N. (2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing. doi:10.1177/10949968231221472
Peer Reviewed verified by ORBi

Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873
Peer Reviewed verified by ORBi

Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038
Peer Reviewed verified by ORBi


Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (June 2024). Why should I trust you ? The role of Explainable AI on AI-based recommendation systems trust and acceptance [Paper presentation]. AMA SERVSIG, Bordeaux, France.
Peer reviewed

Toti, J.-F., & Steils, N. (2024). Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps. Journal of Interactive Marketing. doi:10.1177/10949968231221472
Peer Reviewed verified by ORBi

Fleissig, J., Steils, N., & Delcourt, C. (2024). Conceptualizing Patient-Centricity in the Pharmaceutical Industry: A Systematic Literature Review [Paper presentation]. Journée internationale du marketing de la santé, Paris, France.
Peer reviewed

Fleissig, J., Delcourt, C., & Steils, N. (2024). Patient-Centricity in the Pharmaceutical Industry: A Review and Research Agenda [Paper presentation]. SERVSIG 2024, Bordeaux, France.
Peer reviewed

Fleissig, J., Steils, N., & Delcourt, C. (14 December 2023). Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare [Paper presentation]. HEC Marketing Seminar, Liège, Belgium.

Fleissig, J., Delcourt, C., & Steils, N. (2023). Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept.

Steils, N. (18 January 2023). Learning value of video tutorials in online learning communities. Journal of Consumer Marketing, 40 (3), 273-285. doi:10.1108/jcm-09-2020-4130
Peer Reviewed verified by ORBi

Steils, N., & Toti, J.-F. (2023). Ethical perceptions of retargeting according to GCU configurations [Paper presentation]. World Marketing Congress - AMS, Canterbury, United Kingdom.
Peer reviewed

Nizette, F., Steils, N., Hammedi, W., & Van Riel, A. (2023). Role of Explainable AI on recommendation trust and adoption [Paper presentation]. Frontiers in Service, Maastricht, Netherlands.
Peer reviewed

Shuai, M., & Steils, N. (2023). Counterfactual thinking and perceived fairness in creative crowdsourcing [Paper presentation]. AMS World Marketing Congress, Canterbury, United Kingdom.
Peer reviewed

Nguyen, C., Steils, N., Crié, D., & Lowe, B. (2023). Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes [Paper presentation]. World Marketing Congress - AMS.
Peer reviewed

Steils, N., & Hanine, S. (2023). Crowdsourcing vs AI-powered open innovation for companies [Paper presentation]. Frontiers in Service, Maastricht, Netherlands.
Peer reviewed

Fleissig, J., Steils, N., & Delcourt, C. (2023). Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry [Paper presentation]. Belgian Service Research Day.

Hammedi, W., Leclercq, T., & Steils, N. (2023). Gamification Myopia: Satiation Effects in Gamified Activities. Journal of Service Research. doi:10.1177/10946705231190873
Peer Reviewed verified by ORBi

Steils, N., Martin, A., & Toti, J.-F. (June 2022). Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships. Journal of Advertising Research, 62 (2), 148 - 166. doi:10.2501/JAR-2022-008
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (June 2022). Effective creative crowdsourcing: A multi-dimensional evaluation framework. Creativity and Innovation Management, 31 (2), 223 - 235. doi:10.1111/caim.12497
Editorial Reviewed verified by ORBi

Hanine, S., Steils, N., & Dragsdahl-Lauritzen, G. (2022). Transferring responsibility in paradox management in urban crowdsourcing [Paper presentation]. JPIM Annual Research Forum, Orlando, United States - Florida.
Peer reviewed

Nguyen, C., Crié, D., Steils, N., & Lowe, B. (2022). Contributions of social marketing models for driving sustainable ecological behavior changes [Paper presentation]. 7ème Journée Internationale du Marketing Santé, Paris, France.
Peer reviewed

Steils, N., Hanine, S., Rochdane, H., & Hamdani, S. (April 2021). Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects. Industrial Marketing Management, 94, 164 - 173. doi:10.1016/j.indmarman.2021.02.011
Peer Reviewed verified by ORBi

Steils, N. (2021). Qualitative Experiments for Social Sciences. In Qualitative Research Practices and Challenges. Ludomedia. doi:10.36367/ntqr.6.2021.24-31
Peer reviewed

Steils, N. (March 2021). Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption. Journal of Retailing and Consumer Services, 59, 102375. doi:10.1016/j.jretconser.2020.102375
Peer Reviewed verified by ORBi

Steils, N., & Obaidalahe, Z. (August 2020). “Social food”: Food literacy co-construction and distortion on social media. Food Policy, 95, 101932. doi:10.1016/j.foodpol.2020.101932
Peer Reviewed verified by ORBi

Hanine, S., & Steils, N. (December 2019). Ideation contests: Crowd management and valorization to avoid negative feelings of participants. Creativity and Innovation Management, 28 (4), 425 - 435. doi:10.1111/caim.12325
Peer reviewed

Steils, N., Decrop, A., & Crié, D. (18 March 2019). An exploration into consumers’ e-learning strategies. Journal of Consumer Marketing, 36 (2), 276 - 287. doi:10.1108/JCM-05-2017-2215
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (March 2019). Recruiting valuable participants in online IDEA generation: The role of brief instructions. Journal of Business Research, 96, 14 - 25. doi:10.1016/j.jbusres.2018.10.038
Peer Reviewed verified by ORBi

Steils, N., Crié, D., & Decrop, A. (2019). Online consumer learning as a tool for improving product appropriation. Journal of Retailing and Consumer Services, 46, 51 - 57. doi:10.1016/j.jretconser.2018.04.007
Peer Reviewed verified by ORBi

Steils, N., & Hanine, S. (2019). Value-Added Crowdsourcing. In Advances in Human Resources Management and Organizational Development. IGI Global. doi:10.4018/978-1-5225-5993-1.ch008
Peer reviewed

Obaidalahe, Z., & Steils, N. (2019). L’alimentation dans la sphère numérique : une typologie des valeurs informationnelles. Revue Management et Avenir, N°113 (7), 105. doi:10.3917/mav.113.0105
Peer Reviewed verified by ORBi

Rochdane, H., Hamdani, S., Hanine, S., & Steils, N. (2019). Urban crowdsourcing: exploring the role of citizens in co-creating smart cities. Information Systems Management and Innovation.
Editorial reviewed

Obaidalahe, Z., & Steils, N. (08 May 2018). Motivation trajectory of attending performing arts: the role of knowledge. Arts and the Market, 8 (1), 5-18. doi:10.1108/aam-02-2017-0001
Peer reviewed

Hanine, S., & Steils, N. (2018). Crowdsourcing: A Double-Edged Sword Outsourcing Strategy. In Positive and Negative Aspects of Outsourcing. InTech. doi:10.5772/intechopen.74531
Peer reviewed

Steils, N., & Hanine, S. (21 November 2016). Creative contests: knowledge generation and underlying learning dynamics for idea generation. Journal of Marketing Management, 32 (17-18), 1647 - 1669. doi:10.1080/0267257X.2016.1251956
Peer Reviewed verified by ORBi

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