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Patient-Centricity in the Pharmaceutical Industry: Systematic Literature Review
Fleissig, Jordan; Delcourt, Cécile; Steils, Nadia
2024 • SERVSIG 2024
Peer reviewed
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https://hdl.handle.net/2268/319881
 

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Keywords :
Patient-centricity; Patient engagement; Pharmaceutical industry; Healthcare
Disciplines :
Marketing
Author, co-author :
Fleissig, Jordan ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Steils, Nadia  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Patient-Centricity in the Pharmaceutical Industry: Systematic Literature Review
Publication date :
2024
Event name :
SERVSIG 2024
Event organizer :
Kedge Business school
Event place :
Bordeaux, France
Event date :
05/06 au 08/06 2024
By request :
Yes
Audience :
International
Peer reviewed :
Peer reviewed
Available on ORBi :
since 20 June 2024

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