Immersion vs. achievement gamification mechanisms and their influence on consumer engagement and wellbeing

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

2023

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https://hdl.handle.net/2268/310056

23-12-18 belge journée du marketing.pdf

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Keywords :

Gamification; Consumer engagement; Wellbeing; Consumer stress

Disciplines :

Marketing

Author, co-author :

Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

Immersion vs. achievement gamification mechanisms and their influence on consumer engagement and wellbeing

Publication date :

18 December 2023

Event name :

Journée du Marketing Belge Francophone

Event organizer :

Université Catholique de Louvain

Event place :

Louvain-La-Neuve, Belgium

Event date :

18 décembre 2023

Development Goals :

3. Good health and well-being

Available on ORBi :

since 18 December 2023

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