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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Immersion vs. achievement gamification mechanisms and their influence on consumer engagement and wellbeing
Baiwir, Lisa
;
Dessart, Laurence
;
Delcourt, Cécile
2023
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https://hdl.handle.net/2268/310056
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23-12-18 belge journée du marketing.pdf
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Keywords :
Gamification; Consumer engagement; Wellbeing; Consumer stress
Disciplines :
Marketing
Author, co-author :
Baiwir, Lisa
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Delcourt, Cécile
;
Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Immersion vs. achievement gamification mechanisms and their influence on consumer engagement and wellbeing
Publication date :
18 December 2023
Event name :
Journée du Marketing Belge Francophone
Event organizer :
Université Catholique de Louvain
Event place :
Louvain-La-Neuve, Belgium
Event date :
18 décembre 2023
Development Goals :
3. Good health and well-being
Available on ORBi :
since 18 December 2023
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