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Baiwir Lisa

HEC Liège : UER > UER Management : Marketing

HEC Liège Research

HEC Liège Research: Strategic Marketing Innovation

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ORCID
0009-0003-6137-062X
Main Referenced Co-authors
Dessart, Laurence  (12)
Delcourt, Cécile  (10)
Ernens, Stéphanie  (1)
Main Referenced Keywords
Wellbeing (5); Gamification (3); Consumer engagement (2); consumer engagement (2); Consumer stress (2);
Main Referenced Unit & Research Centers
HEC Recherche. Marketing & Service Innovation - ULiège (1)
Main Referenced Disciplines
Marketing (14)
Strategy & innovation (2)
Business & economic sciences: Multidisciplinary, general & others (1)
Social & behavioral sciences, psychology: Multidisciplinary, general & others (1)

Publications (total 14)

The most downloaded
195 downloads
Ernens, S., Delcourt, C., Dessart, L., & Baiwir, L. (December 2022). Frontline Employees’ Attitude Toward Embodied Social Robots In Customer Service: An Integrative Framework And Empirical Test. Journal of Service Management Research, 6 (4). doi:10.5771/2511-8676-2022-4 https://hdl.handle.net/2268/297093

Baiwir, L., Dessart, L., & Delcourt, C. (2025). When immersive technologies drive service brand outcomes: the role of episodic future thinking. Journal of Service Theory and Practice. doi:10.1108/jstp-10-2024-0351
Peer Reviewed verified by ORBi

Baiwir, L. (16 October 2024). Research design thoughts from a fellow PhD student [Paper presentation]. Doctoral course on Research Methods, Glasgow, United Kingdom.

Baiwir, L., Dessart, L., & Delcourt, C. (24 September 2024). Consumer engagement with preventive health technologies: a double-edged sword for consumer wellbeing. Journal of Consumer Affairs, 58 (4), 872-904. doi:10.1111/joca.12603
Peer Reviewed verified by ORBi

Baiwir, L., Dessart, L., & Delcourt, C. (18 December 2023). Immersion vs. achievement gamification mechanisms and their influence on consumer engagement and wellbeing [Paper presentation]. Journée du Marketing Belge Francophone, Louvain-La-Neuve, Belgium.

Baiwir, L., Dessart, L., & Delcourt, C. (16 June 2023). The role of contrasting gamification mechanisms on consumer engagement, and its influence on consumer stress and wellbeing [Paper presentation]. Frontiers in Service, Maastricht, Netherlands.
Editorial reviewed

Baiwir, L., Dessart, L., & Delcourt, C. (04 May 2023). Am I feeling better? Exploring the relationship between consumer engagement with preventive health technologies and wellbeing [Paper presentation]. HEC Liège Research Day, Liège, Belgium.

Dessart, L., & Baiwir, L. (2023). L'impact des technologies sur la santé (mentale) des jeunes.

Ernens, S., Delcourt, C., Dessart, L., & Baiwir, L. (December 2022). Frontline Employees’ Attitude Toward Embodied Social Robots In Customer Service: An Integrative Framework And Empirical Test. Journal of Service Management Research, 6 (4). doi:10.5771/2511-8676-2022-4
Peer reviewed

Baiwir, L., Dessart, L., & Delcourt, C. (05 September 2022). Customer engagement with preventive health technologie: can gamification be detrimental? [Paper presentation]. 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC).
Editorial reviewed

Baiwir, L., Dessart, L., & Delcourt, C. (24 June 2022). Exploring the factors that drive customers to engage with preventive health technologies [Paper presentation]. Frontiers in Service 2022, Boston, United States - Massachusetts.
Editorial reviewed

Baiwir, L., Dessart, L., & Delcourt, C. (2022). Exploring the factors that drive customers to engage with preventive health technologies [Paper presentation]. SERVSIG, Glasgow, United Kingdom.
Peer reviewed

Dessart, L., & Baiwir, L. (2021). Tourism in the time of VR [Paper presentation]. XR and the immersive economy, Glasgow, United Kingdom.

Baiwir, L., Dessart, L., & Delcourt, C. (23 April 2021). Customer Engagement with Preventive Health Technologies [Paper presentation]. Belgian Service Research Day, Belgium.

Baiwir, L. (2020). The use of virtual reality in the tourism sector: the mediating effect of episodic future thinking on consumers' attitudes and intentions [Master’s dissertation, ULiège - Université de Liège]. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/265599

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