The role of contrasting gamification mechanisms on consumer engagement, and its influence on consumer stress and wellbeing

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

Unpublished conference/Abstract (Scientific congresses and symposiums)

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

2023 • Frontiers in Service

Editorial reviewed

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https://hdl.handle.net/2268/310053

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23-06-16 Présentation P2 Frontiers.pdf

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Keywords :

Gamification; Consumer engagement; Wellbeing; Consumer stress

Disciplines :

Marketing

Author, co-author :

Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

The role of contrasting gamification mechanisms on consumer engagement, and its influence on consumer stress and wellbeing

Publication date :

16 June 2023

Event name :

Frontiers in Service

Event organizer :

Maastricht University

Event place :

Maastricht, Netherlands

Event date :

16 juin 2023

Audience :

International

Peer reviewed :

Editorial reviewed

Development Goals :

3. Good health and well-being

Available on ORBi :

since 18 December 2023

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