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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry
Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile
2023
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https://hdl.handle.net/2268/302010
 

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Keywords :
Patient Centricity; Pharmaceutical Industry; Marketing
Disciplines :
Marketing
Strategy & innovation
Author, co-author :
Fleissig, Jordan ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Steils, Nadia  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry
Publication date :
2023
Event name :
Belgian Service Research Day
Event organizer :
KU Leuven
Event date :
21/04/2023
Available on ORBi :
since 24 April 2023

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