Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry
Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile
2023
 

Files


Full Text
BSRD Jordan Fleissig.pdf
Author postprint (1.47 MB)
Request a copy

All documents in ORBi are protected by a user license.

Send to



Details



Keywords :
Patient Centricity; Pharmaceutical Industry; Marketing
Disciplines :
Marketing
Strategy & innovation
Author, co-author :
Fleissig, Jordan ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Steils, Nadia  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Beyond-the-Pill: Patient Centricity in the Pharmaceutical Industry
Publication date :
2023
Event name :
Belgian Service Research Day
Event organizer :
KU Leuven
Event date :
21/04/2023
Available on ORBi :
since 24 April 2023

Statistics


Number of views
84 (8 by ULiège)
Number of downloads
2 (0 by ULiège)

Bibliography


Similar publications



Contact ORBi