Exploring the factors that drive customers to engage with preventive health technologies

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

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Exploring the factors that drive customers to engage with preventive health technologies

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

2022 • Frontiers in Service 2022

Editorial reviewed

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https://hdl.handle.net/2268/292708

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Keywords :

preventive health technologies; customer engagement; wellbeing; qualitative

Disciplines :

Marketing

Author, co-author :

Baiwir, Lisa ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Dessart, Laurence ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Language :

English

Title :

Exploring the factors that drive customers to engage with preventive health technologies

Publication date :

24 June 2022

Event name :

Frontiers in Service 2022

Event organizer :

INFORMS
AMA
SERVSIG

Event place :

Boston, United States - Massachusetts

Event date :

24/06/2022 - 26/06/2022

Audience :

International

Peer reviewed :

Editorial reviewed

Available on ORBi :

since 28 June 2022

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