Customer engagement; Preventive Health Technologies; Wellbeing
Abstract :
[en] Preventive health behaviours can improve the wellbeing and general health of the population, as well as decrease healthcare costs. In order to encourage customers to adopt such behaviours, new technologies focusing on preventive health behaviours could be influential. Based on those insights, an investigation project is presented, which aims to explore customer engagement with preventive health technologies and deepen understanding regarding what drives such engagement, its outcomes and underlying processes.
Disciplines :
Marketing
Author, co-author :
Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
