Customer Experience Paradoxes in B2B2C Settings: A Multi-Actor Journey Perspective

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Kandil, Omnia; Standaert, Willem; Dessart, Laurence

2026

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https://hdl.handle.net/2268/347207

KANDIL_AMSWMC2026.pdf

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Disciplines :

Marketing

Author, co-author :

Kandil, Omnia ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

Customer Experience Paradoxes in B2B2C Settings: A Multi-Actor Journey Perspective

Publication date :

2026

Event name :

World Marketing Congress 2026

Event organizer :

AMS

Event place :

Vilnius, Lithuania

Event date :

6/7/206

Audience :

International

Available on ORBi :

since 13 July 2026

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