When the game stops being fun: Understanding the relationship between gamification and consumer stress

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

2026 • American Council of Consumer Interests 2026 Annual Conference

Peer reviewed

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https://hdl.handle.net/2268/344326

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Keywords :

Gamification; Over-engagement; Consumer stress; Technology design; Vulnerability; Well-being

Disciplines :

Marketing

Author, co-author :

Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

When the game stops being fun: Understanding the relationship between gamification and consumer stress

Publication date :

2026

Event name :

American Council of Consumer Interests 2026 Annual Conference

Event date :

Du 12 au 15 avril

Audience :

International

Peer review/Selection committee :

Peer reviewed

Development Goals :

3. Good health and well-being

Available on ORBi :

since 23 April 2026

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44 (2 by ULiège)

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