Enable, Balance, or Orchestrate?  Customer Experience Management in B2B2C

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Enable, Balance, or Orchestrate? Customer Experience Management in B2B2C

Kandil, Omnia; Standaert, Willem; Dessart, Laurence

2026

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https://hdl.handle.net/2268/339771

IMM Summit 2026_Kandil .pdf

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Disciplines :

Marketing

Author, co-author :

Kandil, Omnia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

Enable, Balance, or Orchestrate? Customer Experience Management in B2B2C

Publication date :

13 January 2026

Event name :

9th IMM Summit in Lyon

Event organizer :

Emlyon Business School

Event place :

Lyon, France

Event date :

13/01/2026

Audience :

International

Available on ORBi :

since 14 January 2026

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