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Whose Experience Counts? Strategic CX Management in B2B2C Settings
Kandil, Omnia; Dessart, Laurence; Standaert, Willem
2025
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https://hdl.handle.net/2268/335818
 

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Keywords :
CX; CXM; B2B2C; B2B; B2C
Disciplines :
Marketing
Author, co-author :
Kandil, Omnia  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation ; Université de Liège - ULiège > HEC Liège Research
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Language :
English
Title :
Whose Experience Counts? Strategic CX Management in B2B2C Settings
Publication date :
20 July 2025
Event name :
Frontiers in Services 2025
Event organizer :
HEC Montreal
Event date :
16-20 July 2025
Audience :
International
Available on ORBi :
since 12 September 2025

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