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The Influence of Violated Expectations on Brand Engagement
El Midaoui, Youssra; Dessart, Laurence; Standaert, Willem
2025 • Frontiers in Service
Peer reviewed
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https://hdl.handle.net/2268/335790
 

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Disciplines :
Marketing
Author, co-author :
El Midaoui, Youssra  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Language :
English
Title :
The Influence of Violated Expectations on Brand Engagement
Publication date :
19 July 2025
Event name :
Frontiers in Service
Event organizer :
HEC Montreal
Event place :
Montreal, Canada
Event date :
19/07/2025
Audience :
International
Peer review/Selection committee :
Peer reviewed
Available on ORBi :
since 11 September 2025

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