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El Midaoui Youssra

HEC Liège : UER > UER Management : Marketing et intelligence stratégique

HEC Liège Research

HEC Liège Research: Strategic Marketing Innovation

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Main Referenced Co-authors
Dessart, Laurence  (4)
Standaert, Willem  (4)
Main Referenced Keywords
AI, Tourism, Customer Engagament (1); AI, Tourism, Customer engagement (1); AI, Tourism, Travel (1); Artificial Intelligence, tourism, negative customer brand engagement, disengagement (1);
Main Referenced Disciplines
Marketing (4)

Publications (total 4)


El Midaoui, Y., Dessart, L., & Standaert, W. (04 May 2023). The Negative impact of Artificial Intelligence technologies on Customer Brand Engagement in the Tourism industry [Paper presentation]. Global Brand Conference, Bergamo, Italy.

El Midaoui, Y., Dessart, L., & Standaert, W. (21 April 2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar.

El Midaoui, Y., Dessart, L., & Standaert, W. (2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Belgian Service Research Day, Mons, Belgium.

El Midaoui, Y., Dessart, L., & Standaert, W. (29 October 2021). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar.

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