The Influence of Violated Expectations  on Brand Engagement:  The Role of Digital Agent Cues

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The Influence of Violated Expectations on Brand Engagement: The Role of Digital Agent Cues

El Midaoui, Youssra; Dessart, Laurence; Standaert, Willem

2025 • AMS World Marketing Congress

Peer reviewed

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https://hdl.handle.net/2268/335789

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Disciplines :

Marketing

Author, co-author :

El Midaoui, Youssra ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

The Influence of Violated Expectations on Brand Engagement: The Role of Digital Agent Cues

Publication date :

03 July 2025

Event name :

AMS World Marketing Congress

Event organizer :

burgundy business school

Event date :

03/07/2025

Audience :

International

Peer review/Selection committee :

Peer reviewed

Available on ORBi :

since 11 September 2025

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