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Unpublished conference/Abstract (Scientific congresses and symposiums)
Exploring faked engagement behaviors in health and fitness platforms
Baiwir, Lisa; Alexander, Matthew; Dessart, Laurence et al.
2025 • Academy of Marketing Science, World Marketing Congress
Peer reviewed
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https://hdl.handle.net/2268/334108
 

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Keywords :
Self-presentation; Self-tracking; Well-being; Faked engagement
Disciplines :
Marketing
Author, co-author :
Baiwir, Lisa  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Alexander, Matthew;  University of Strathclyde
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Exploring faked engagement behaviors in health and fitness platforms
Publication date :
2025
Event name :
Academy of Marketing Science, World Marketing Congress
Event organizer :
Burgundy School of Business
Event place :
Dijon, France
Event date :
Du 1 au 4 juillet
Audience :
International
Peer review/Selection committee :
Peer reviewed
Development Goals :
3. Good health and well-being
Available on ORBi :
since 07 July 2025

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