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Faked engagement behaviors within health and fitness platforms: when self- presentation takes over wellbeing
Baiwir, Lisa; Alexander, Matthew; Dessart, Laurence et al.
2025 • 19th International Research Symposium on Service Excellence in Management (QUIS19)
Peer reviewed
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https://hdl.handle.net/2268/333435
 

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Keywords :
Self-presentation; Self-tracking; Wellbeing; Faked engagement
Disciplines :
Marketing
Author, co-author :
Baiwir, Lisa  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Alexander, Matthew;  University of Strathclyde > Strathclyde Business School > Marketing
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Faked engagement behaviors within health and fitness platforms: when self- presentation takes over wellbeing
Publication date :
2025
Event name :
19th International Research Symposium on Service Excellence in Management (QUIS19)
Event organizer :
Roma Tre University
Event place :
Rome, Italy
Event date :
Du 3 juin 2025 au 6 juin 2025
Audience :
International
Peer review/Selection committee :
Peer reviewed
Development Goals :
3. Good health and well-being
Available on ORBi :
since 23 June 2025

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