Exploring negative customer engagement related to chatbot interactions  with tourism brands

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Exploring negative customer engagement related to chatbot interactions with tourism brands

El Midaoui, Youssra; Dessart, Laurence; Standaert, Willem

2024 • Frontiers in Service

Editorial reviewed

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https://hdl.handle.net/2268/321125

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Disciplines :

Marketing

Author, co-author :

El Midaoui, Youssra ; Université de Liège - ULiège > HEC Liège Research

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

Exploring negative customer engagement related to chatbot interactions with tourism brands

Publication date :

2024

Event name :

Frontiers in Service

Event organizer :

Florida State University

Event place :

United States

Event date :

26/06/2024

Audience :

International

Peer reviewed :

Editorial reviewed

Available on ORBi :

since 13 August 2024

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5 (2 by ULiège)

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0 (0 by ULiège)