Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare
Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile
2023
 

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Keywords :
Patient Centricity; Pharmaceutical Industry; Marketing; Patient Experience
Disciplines :
Marketing
Author, co-author :
Fleissig, Jordan ;  Université de Liège - ULiège > HEC Liège Research
Steils, Nadia  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare
Publication date :
14 December 2023
Event name :
HEC Marketing Seminar
Event organizer :
HEC Liège
Event place :
Liège, Belgium
Event date :
14/12/2023
Available on ORBi :
since 18 December 2023

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