Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Fleissig, Jordan; Steils, Nadia; Delcourt, Cécile

2023

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https://hdl.handle.net/2268/310038

PC MS December 23.pdf

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Keywords :

Patient Centricity; Pharmaceutical Industry; Marketing; Patient Experience

Disciplines :

Marketing

Author, co-author :

Fleissig, Jordan ; Université de Liège - ULiège > HEC Liège Research

Steils, Nadia ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

Systematic Exploration of Patient Centricity in the Pharmaceutical Industry: Antecedents, Outcomes, and Comparative Analysis with Healthcare

Publication date :

14 December 2023

Event name :

HEC Marketing Seminar

Event organizer :

HEC Liège

Event place :

Liège, Belgium

Event date :

14/12/2023

Available on ORBi :

since 18 December 2023

Number of views

78 (2 by ULiège)

Number of downloads

1 (1 by ULiège)