Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept

Other (Diverse speeches and writings)

Fleissig, Jordan; Delcourt, Cécile; Steils, Nadia

2023

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https://hdl.handle.net/2268/310037

PC CVS Health.pdf

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Keywords :

Patient Centricity; Marketing; Pharmaceutical Industry; Patient Experience

Abstract :

[en] Presentation of a working paper on patient centricity in the pharmaceutical industry to a management team from CVS Health

Disciplines :

Marketing

Author, co-author :

Fleissig, Jordan ; Université de Liège - ULiège > HEC Liège Research

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Steils, Nadia ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

Patient Centricity in the Pharmaceutical Industry: an Illustrated Concept

Publication date :

25 September 2023

Commissioned by :

CVS Health

Available on ORBi :

since 18 December 2023

Number of views

31 (2 by ULiège)

Number of downloads

1 (1 by ULiège)