The Negative impact of Artificial Intelligence technologies on Customer Brand Engagement in the Tourism industry

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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

El Midaoui, Youssra; Dessart, Laurence; Standaert, Willem

2023

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https://hdl.handle.net/2268/309564

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Keywords :

Artificial Intelligence, tourism, negative customer brand engagement, disengagement

Disciplines :

Marketing

Author, co-author :

El Midaoui, Youssra ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

The Negative impact of Artificial Intelligence technologies on Customer Brand Engagement in the Tourism industry

Publication date :

04 May 2023

Event name :

Global Brand Conference

Event organizer :

University of Bergamo, Bergamo, Italy

Event place :

Bergamo, Italy

Event date :

3/05/2023

Audience :

International

Available on ORBi :

since 06 December 2023

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48 (4 by ULiège)

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