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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
A framework to improve Digital Customer Experience in Complex Services
Kandil, Omnia; Dessart, Laurence; Standaert, Willem
2023
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https://hdl.handle.net/2268/303574
 

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Disciplines :
Marketing
Author, co-author :
Kandil, Omnia  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Language :
English
Title :
A framework to improve Digital Customer Experience in Complex Services
Publication date :
2023
Event name :
HEC research day
Event organizer :
HEC
Event date :
04.05.2023
Available on ORBi :
since 06 June 2023

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