A framework to improve the digital customer experience in a complex services context

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Kandil, Omnia; Standaert, Willem; Dessart, Laurence

2023

Permalink
https://hdl.handle.net/2268/303573

OmniaKandil_EUREGIO.pdf

Author postprint (2.92 MB)

All documents in ORBi are protected by a user license.

Disciplines :

Marketing

Author, co-author :

Kandil, Omnia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

A framework to improve the digital customer experience in a complex services context

Publication date :

12 May 2023

Number of pages :

Event name :

Euregio 2023

Event organizer :

Maastricht University

Event place :

Maastricht, Netherlands

Event date :

12.05.2023

Audience :

International

Available on ORBi :

since 06 June 2023

Number of views

52 (14 by ULiège)

Number of downloads

37 (9 by ULiège)