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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
A framework to improve the digital customer experience in a complex services context
Kandil, Omnia
;
Standaert, Willem
;
Dessart, Laurence
2023
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https://hdl.handle.net/2268/303573
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OmniaKandil_EUREGIO.pdf
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Disciplines :
Marketing
Author, co-author :
Kandil, Omnia
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Standaert, Willem
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Language :
English
Title :
A framework to improve the digital customer experience in a complex services context
Publication date :
12 May 2023
Number of pages :
21
Event name :
Euregio 2023
Event organizer :
Maastricht University
Event place :
Maastricht, Netherlands
Event date :
12.05.2023
Audience :
International
Available on ORBi :
since 06 June 2023
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37 (9 by ULiège)
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