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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
The Impact of AI on Consumer Engagement in the Travel Industry
El Midaoui, Youssra; Dessart, Laurence; Standaert, Willem
2021
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https://hdl.handle.net/2268/299492
 

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Keywords :
AI, Tourism, Customer engagement
Disciplines :
Marketing
Author, co-author :
El Midaoui, Youssra ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
The Impact of AI on Consumer Engagement in the Travel Industry
Publication date :
29 October 2021
Event name :
Internal Marketing Seminar
Event organizer :
HEC Liège
Event date :
29/10/2021
Available on ORBi :
since 30 January 2023

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