Customer engagement with preventive health technologie: can gamification be detrimental?

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Baiwir, Lisa; Dessart, Laurence; Delcourt, Cécile

2022 • 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC)

Editorial reviewed

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https://hdl.handle.net/2268/294553

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Keywords :

Customer engagement; Preventive health technologies; Gamification; Wellbeing

Disciplines :

Marketing
Business & economic sciences: Multidisciplinary, general & others

Author, co-author :

Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Dessart, Laurence ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Delcourt, Cécile ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Language :

English

Title :

Customer engagement with preventive health technologie: can gamification be detrimental?

Publication date :

05 September 2022

Event name :

2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC)

Event organizer :

Universidad de Zaragoza
Generés

Event date :

Du 5 septembre 2022 au 6 septembre 2022

Audience :

International

Peer reviewed :

Editorial reviewed

Available on ORBi :

since 12 September 2022

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