Ever invested. Ever failed. No matter. Invest again. Invest better.

Welcome to the “desert of the markets”, where businesses are playthings for bigger forces! The goal of this book is to share with you what we observed on the markets over the last twenty years, and what we believe to have learned as to their behavior. The end-product is a set of several hundred “experience-filtered” thoughts, facts and rules whose any subset could provide a reasonable basis on which to build your own theory of investing. Painful and solitary work. But, your survival on the markets is at that price. In its current 2017 edition, “Ever invested. Ever Failed. No matter. Invest again. Invest better.” is organized into seven chapters: The Great Recession of 2008; Businesses, assets and liabilities; Assessing market response; Financial engineering tricks and traps; Investors, swindlers and thieves; Rules for asset protection; Investing under non-parametric uncertainty. It concludes with a discussion of A few common myths and some Final thoughts on the art and science of investing. Each chapter comprises a short introduction, followed by an extensive, and unordered, list of thoughts, facts and rules that should help you articulate your information, decision and reward systems.