![]() ![]() | Pahud de Mortanges, C. (2025). The Transformative Potential and Strategic Integration of Generative Artificial Intelligence in Higher Education. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/331194. |
![]() ![]() | Pahud de Mortanges, C. (2024). Learning from Books, Articles, Lectures, and...AI. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/324921. |
![]() ![]() | Pahud de Mortanges, C. (2024). Voter Apathy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/320065. |
![]() ![]() | Pahud de Mortanges, C. (2023). The Remarkable Endurance of Crypto. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/310386. |
![]() ![]() | Pahud de Mortanges, C. (2023). Some Personal Reflections on AI and Brand Value. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302253. |
![]() ![]() | Pahud de Mortanges, C. (2023). War and the Broken Window Fallacy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/301475. |
![]() ![]() | Pahud de Mortanges, C. (2023). The Future of Cryptocurrencies: A Bearish & Bullish View. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/300255. |
![]() ![]() | Pahud de Mortanges, C. (2023). Crypto vs. Dot-Com: A Comparison of Market Crashes. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/299608. |
![]() ![]() | Pahud de Mortanges, C. (2023). Is the U.S. Trying to Kill Crypto? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/300758. |
![]() ![]() | Pahud de Mortanges, C. (2021). Freedom and Rational Behavior: Making Choices and its Consequences amidst COVID-19. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/265309. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2020). Short answers to some of the hardest issues facing investors today. Seattle, United States - Washington: Amazon Kindle. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2017). Ever invested. Ever failed. No matter. Invest again. Invest better. United States: Amazon, Kindle Edition. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2016). Protecting Assets Under Non-Parametric Market Conditions. In F. Longin (Ed.), Extreme Events in Finance: A Handbook of Extreme Value Theory and its Applications (pp. 507-523). New York, United States: Wiley. doi:10.1002/9781118650318.ch20 ![]() |
![]() ![]() | Pahud de Mortanges, C. (2015). Investing in the Future. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/176955. |
![]() ![]() | Brandt, C., Pahud de Mortanges, C., & Van Riel, A. (May 2011). Fidélité et Substitution : Effets de l’Etendue et de la Durée des Ruptures de Stock sur le Comportement du Consommateur [Paper presentation]. Le 27e Congrès de l'association française du marketing, Bruxelles, Belgium. |
![]() ![]() | Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (April 2011). Associative Networks: A New Approach to Market Segmentation. International Journal of Market Research, 53 (2), 187-207. doi:10.2501/IJMR-53-2-187-208 ![]() |
![]() ![]() | Brandt, C., & Pahud de Mortanges, C. (April 2011). City branding: A brand concept map analysis of a university town. Place Branding and Public Diplomacy, 7 (1), 50-63. doi:10.1057/pb.2010.37 ![]() |
![]() ![]() | Brandt, C., Dessart, L., & Pahud de Mortanges, C. (March 2011). The impact of brand pages on brand page commitment and brand commitment in the context of social networking sites [Paper presentation]. 2011 Thought Leaders International Conference on Brand Management, Lugano, Switzerland. |
![]() ![]() | Dessart, L., Brandt, C., & Pahud de Mortanges, C. (March 2011). Brand commitment on brand pages in a Social Networking Site context [Paper presentation]. The Thought Leaders International Conference on Brand Management, Lugano, Switzerland. |
![]() ![]() | Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2010). Brand Concept Maps: A Method of Capturing Doppelganger Brand Image [Paper presentation]. 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland. |
Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (February 2010). How to capture Doppelganger Brand Image with Brand Concept Mapping [Paper presentation]. Séminaire de Gestion ESSEC, Paris, France. |
Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (June 2009). Brand Concept Maps: A Method of Capturing Brand Image Confusion [Paper presentation]. Management Seminar, Liège, Belgium. |
![]() ![]() | Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2009). Capturing effects of brand image confusion on the brand image using associative networks: An experimental investigation [Paper presentation]. 5th Thought Leaders International Conference on Brand Management, Athens, Greece. |
Brandt, C., & Pahud de Mortanges, C. (April 2008). City Branding: A Brand Concept Map Analysis [Paper presentation]. 4th Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom. |
Brandt, C., & Pahud de Mortanges, C. (February 2008). City Branding: A brand Concept Map Analysis [Paper presentation]. Management Seminar, Liege, Belgium. |
Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2007). Brand Concept Maps: a New Approach to Market Segmentation [Paper presentation]. 3rd Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom. |
Brandt, C., Pahud de Mortanges, C., & Van riel, A. (February 2007). Brand Concept Map: a new approach to market segmentation [Paper presentation]. Management Seminar, Liege, Belgium. |
![]() ![]() | Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006 ![]() |