Choffray Jean-Marie

HEC Liège : UER > UER Opérations

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Main Referenced Co-authors

Lilien, Gary L. (14)

Pras, Bernard (5)

Pahud de Mortanges, Charles (3)

Claessens, Michel (2)

Dorey, Françoise (2)

Main Referenced Keywords

Bitcoin (25); Aide à la décision (9); Ukraine (6); Europe (5); Produits nouveaux (5);

Main Referenced Disciplines

Business & economic sciences: Multidisciplinary, general & others (82)

Strategy & innovation (22)

Management information systems (16)

Marketing (13)

Quantitative methods in economics & management (9)

Publications (total 153)

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The most downloaded

2458 downloads

Choffray, J.-M. (2000). Innovation et entrepreneuriat : de l’idée... au spin-off. In Bloch A. et D. Manceau (Ed.), De l’Idée au Marché : Processus d’Innovation et de Lancement de Produits Nouveaux. Paris, France: Vuibert. https://hdl.handle.net/2268/9170

The most cited

85 citations (OpenAlex)

Choffray, J.-M., & Lilien, G. L. (1980). Industrial Market Segmentation by the Structure of the Purchasing Process. Industrial Marketing Management, 9, 331-342. doi:10.1016/0019-8501(80)90049-8 https://hdl.handle.net/2268/175126