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![]() ![]() | Choffray, J.-M. (2025). Lettre à Myriam Beckers (1948-2025). |
![]() ![]() | Choffray, J.-M. (2025). Bitcoin : Défis et Opportunités. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/332727. |
![]() ![]() | Choffray, J.-M. (2025). They have eyes and see not. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/331160. |
![]() ![]() | Choffray, J.-M. (2025). STRATEGY₿: Une Leçon de Finance à Livres Ouverts. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/328055. |
![]() ![]() | Choffray, J.-M. (2024). Le Triomphe de la Vie dans la Victoire de Bitcoin. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/324037. |
![]() ![]() | Choffray, J.-M. (2024). Ça passe ou ça casse ? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/323991. |
![]() ![]() | Choffray, J.-M. (2024). Live or die based on Bitcoin. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/323431. |
![]() ![]() | Choffray, J.-M. (2024). Fifty years ago! |
![]() ![]() | Choffray, J.-M. (2024). Un homme averti en vaut deux ! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/316546. |
![]() ![]() | Choffray, J.-M. (2024). Do you Do you Bitkey. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/316355. |
![]() ![]() | Choffray, J.-M. (2024). C'était de faux hasards. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/316232. |
![]() ![]() | Choffray, J.-M. (2024). E = M x C**N, N→∞. Réflexion sur l’Indestructibilité de Bitcoin. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/316095. |
![]() ![]() | Choffray, J.-M. (2024). Bitcoin est un rêve, un idéal, un espoir. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/316016. |
![]() ![]() | Choffray, J.-M. (2024). Mille quatre cent milliards de dollars. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/314699. |
![]() ![]() | Choffray, J.-M. (2024). Le réveil de l'intelligence. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/314543. |
![]() ![]() | Choffray, J.-M. (2024). Is Bitcoin… a financial insurrection? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/314098. |
![]() ![]() | Choffray, J.-M. (2023). Onchain is the new online. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/310195. |
![]() ![]() | Choffray, J.-M. (2023). Qu'ai-je appris? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/308695. |
![]() ![]() | Choffray, J.-M. (2023). Bitcoin Cheat Sheet. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/308366. |
![]() ![]() | Choffray, J.-M. (2023). Bitcoin: The Internet of Money? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/308018. |
![]() ![]() | Choffray, J.-M. (2023). Just do the math… ORBi-University of Liège. https://orbi.uliege.be/handle/2268/306650. |
![]() ![]() | Choffray, J.-M. (2023). Is this the root of your hatred of money? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/306565. |
![]() ![]() | Choffray, J.-M. (2023). Better to be Godzilla than Bambi. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/306362. |
![]() ![]() | Choffray, J.-M. (2023). La Seule Question. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/301175. |
![]() ![]() | Choffray, J.-M. (2023). As good as it gets. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/304251. |
![]() ![]() | Choffray, J.-M. (2023). IF there is a code, THEN there is a coder. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/303593. |
![]() ![]() | Choffray, J.-M. (2023). Pascal était-il fou ? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/303500. |
![]() ![]() | Choffray, J.-M. (2023). Europe Should Be a Force for Peace in the World. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302940. |
![]() ![]() | Choffray, J.-M. (2023). A gift to the world. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302596. |
![]() ![]() | Choffray, J.-M. (2023). Le génie est-il sorti de sa bouteille ? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302312. |
![]() ![]() | Choffray, J.-M. (2023). Survival of The Fittest. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302174. |
![]() ![]() | Choffray, J.-M. (2023). (Bitcoin + Lightning)**MicroStrategy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/301814. |
![]() ![]() | Choffray, J.-M. (2023). Bitcoin's Reality. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/301359. |
![]() ![]() | Choffray, J.-M. (2023). Rendre à César ce qui est à César. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/300219. |
![]() ![]() | Choffray, J.-M. (2023). The proof of the pudding is in the eating. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/299666. |
![]() ![]() | Choffray, J.-M. (2023). Le courage et la joie d'agir. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/299334. |
![]() ![]() | Choffray, J.-M. (2023). Bitcoin: Une Singularité Monétaire. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/299126. |
![]() ![]() | Choffray, J.-M. (2022). John Mearsheimer explains why abandoning captured Ukrainian territory may be Putin’s masterstroke. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/297467. |
![]() ![]() | Choffray, J.-M. (2022). Is Bitcoin dead? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/296236. |
![]() ![]() | Choffray, J.-M. (2022). A Levered Long Bitcoin Hybrid Strategy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/296169. |
![]() ![]() | Choffray, J.-M. (2022). Bitcoin : Pure Digital Energy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/295819. |
![]() ![]() | Choffray, J.-M. (2022). Une Crise de la Conscience. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/295528. |
![]() ![]() | Choffray, J.-M. (2022). In search of the truth. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/295213. |
![]() ![]() | Choffray, J.-M. (2022). Ce que croit Jean Guitton. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/294833. |
![]() ![]() | Choffray, J.-M. (2022). Ultimes Conjectures. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/293824. |
![]() ![]() | Choffray, J.-M. (2022). Why Mearsheimer is wrong about the war in Ukraine (Alexander Stubb, E.U.I., 2022). |
![]() ![]() | Choffray, J.-M. (2022). The causes and consequences of the Ukraine war (John Mearsheimer, E.U.I., 2022). |
![]() ![]() | Choffray, J.-M. (2022). Intervention for the sake of humanism? (Alexander Solzhenitsyn, 1994). |
![]() ![]() | Choffray, J.-M. (2022). While there is still time (Aleksandr Solzhenitsyn, 1983). |
![]() ![]() | Choffray, J.-M. (2022). Coups de dés. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/290617. |
![]() ![]() | Choffray, J.-M. (2022). Ce que je sais. (ASIN : B09WVTY36D). Seattle, United States - Washington: Kindle Edition - Amazon.com. |
![]() ![]() | Choffray, J.-M. (2022). L’Être ou le néant. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/288999. |
![]() ![]() | Choffray, J.-M. (2022). Le prix de la paix. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/267611. |
![]() ![]() | Choffray, J.-M. (2021). Une invitation à vivre. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/266497. |
![]() ![]() | Choffray, J.-M. (2021). Investir : apprendre à attendre. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/265978. |
![]() ![]() | Choffray, J.-M. (2021). L'intelligence des choses. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/265712. |
![]() ![]() | Choffray, J.-M. (2021). Le droit de ne pas croire. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/264616. |
![]() ![]() | Choffray, J.-M. (2021). Le pari de Donald J. Trump. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/264562. |
![]() ![]() | Choffray, J.-M. (2021). Bon appétit! mesdames, messieurs! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/263979. |
![]() ![]() | Choffray, J.-M. (2021). L'essence de la vie. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/262862. |
![]() ![]() | Choffray, J.-M. (2021). Pas de chance... La chance n'existe pas! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/262703. |
![]() ![]() | Choffray, J.-M. (2021). L'absence de sens n'a pas de sens. (ASIN :B0BXCMDX5). Washington, United States: Amazon KDP. |
![]() ![]() | Choffray, J.-M. (2021). Le fin fond des choses. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/262289. |
![]() ![]() | Choffray, J.-M. (2021). Pour solde de tout compte. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/261860. |
![]() ![]() | Choffray, J.-M. (2021). Intelligence naturelle ou stupidité artificielle ? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/261301. |
![]() ![]() | Choffray, J.-M. (2021). Invest Smarter... All my Tweets on the Art & Science of Internet-Based Investing. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/191851. |
![]() ![]() | Choffray, J.-M. (2020). La sagesse des marchés. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/246921. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2020). Short answers to some of the hardest issues facing investors today. Seattle, United States - Washington: Amazon Kindle. |
![]() ![]() | Choffray, J.-M. (2019). QUASI-CERTITUDES. (ASIN: B07Q3N5VF7). Seattle, United States - Washington: Amazon Digital Services. |
![]() ![]() | Choffray, J.-M. (2018). Henry Clews: Twenty-Eight Years in Wall Street. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/225434. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2017). Ever invested. Ever failed. No matter. Invest again. Invest better. United States: Amazon, Kindle Edition. |
![]() ![]() | Choffray, J.-M. (2017). Ombres de réalité. (Seconde édition). Seattle, United States - Washington: Amazon, Kindle Edition. |
![]() ![]() | Choffray, J.-M. (2016). De la crise à l’entreprise, en passant par vous… United States: Amazon, Kindle Edition. |
![]() ![]() | Choffray, J.-M. (2016). Investir ou mourir, il faut choisir… United States: Amazon, Kindle Edition. |
![]() ![]() | Choffray, J.-M. (2016). My First Fifty Tweets. |
![]() ![]() | Choffray, J.-M., & Pahud de Mortanges, C. (2016). Protecting Assets Under Non-Parametric Market Conditions. In F. Longin (Ed.), Extreme Events in Finance: A Handbook of Extreme Value Theory and its Applications (pp. 507-523). New York, United States: Wiley. doi:10.1002/9781118650318.ch20 ![]() |
![]() ![]() | Choffray, J.-M. (2015). Ceci n’est pas un conseil ! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/164249. |
![]() ![]() | Choffray, J.-M. (2015). Markets flash graphs. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/185607. |
![]() ![]() | Choffray, J.-M. (2015). Et... si nous montrions l'exemple? |
![]() ![]() | Choffray, J.-M. (2015). Importance et rôle de l’investissement… ORBi-University of Liège. https://orbi.uliege.be/handle/2268/178217. |
![]() ![]() | Gerkens, J.-F., Faymonville, M.-E., Destiné, J., & Choffray, J.-M. (2014). Réveillez-vous, le monde vous attend… ORBi-University of Liège. https://orbi.uliege.be/handle/2268/172118. |
![]() ![]() | Choffray, J.-M. (2013). Une leçon de Poker Menteur. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/150058. |
![]() ![]() | Choffray, J.-M. (2013). Le pape François se trompe-t-il ? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/148712. |
![]() ![]() | Choffray, J.-M. (2013). La fin d'une époque...? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/147047. |
![]() ![]() | Choffray, J.-M. (2012). Les chemins de l’… sont pavés de bonnes intentions. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/129857. |
![]() ![]() | Choffray, J.-M. (2012). L'Art d'Investir Avec Internet. In F. Longin (Ed.), Gestion de Patrimoine: Clés et Outils (pp. 24). Paris, France: Essec Publishing iTunes. |
![]() ![]() | Choffray, J.-M. (2012). Des idées fausses et autres illusions en management. Spirit of Management. |
![]() ![]() | Choffray, J.-M. (2012). Internet-Based Investing at the Edge of Chaos. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/106795. |
![]() ![]() | Choffray, J.-M. (2011). Lève-toi et entreprends ! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/104594. |
![]() ![]() | Choffray, J.-M. (2011). Surprise… Surprise ! Six ouvrages publiés sur le Net, que je n’ai jamais autorisés ! ORBi-University of Liège. https://orbi.uliege.be/handle/2268/104057. |
![]() ![]() | Choffray, J.-M. (2011). "Oh wow. Oh wow. Oh wow.". ORBi-University of Liège. https://orbi.uliege.be/handle/2268/101676. |
![]() ![]() | Choffray, J.-M. (2011). Le prix de l'incompétence (2). ORBi-University of Liège. https://orbi.uliege.be/handle/2268/101367. |
![]() ![]() | Choffray, J.-M. (2011). Bienvenue dans le désert des marchés. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/100581. |
![]() ![]() | Choffray, J.-M. (2011). Réflexion sur la vie de Tony Choffray. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/99438. |
![]() ![]() | Choffray, J.-M. (2009). World Street: Internet au coeur de la révolte des investisseurs. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/11969. |
![]() ![]() | Choffray, J.-M. (2009). Respecter la colère des marchés. In A. Pekar Lempereur (Ed.), Le leadership responsable : un allié sûr contre la crise. Paris, France: Lextenso Editions. |
![]() ![]() | Choffray, J.-M. (2008). Et si entreprendre était une science ? In H. Bouchikhi (Ed.), L’art d’entreprendre, des idées pour agir. Paris, France: Pearson-LesEchos. |
![]() ![]() | Choffray, J.-M. (2008). L’entreprise virtuelle. In Ordre des Experts-Comptables Français (Ed.), Entreprise 2018. Paris, France: Ordre des Experts-Comptables Français. |
![]() ![]() | Choffray, J.-M. (2008). Le prix de l'incompétence. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/9167. |
![]() ![]() | Choffray, J.-M. (2008). Au-delà du brouillard des marchés. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/9165. |
![]() ![]() | Choffray, J.-M. (2004). La révolution internet. In Bair J. et V. Henry (Ed.), Regards Croisés sur les Méthodes Quantitatives de Gestion. Liège, Belgium: Les Editions de l’Université de Liège. |
![]() ![]() | Choffray, J.-M. (2003). Le bon management. In P. Le Moal (Ed.), Savoir Gérer: Mélanges en l'Honneur de Jean-Claude Tarondeau. Paris, France: FNEGE-Vuibert. |
![]() ![]() | Choffray, J.-M. (2002). Internet est mort. Vive internet! La Libre Entreprise. |
![]() ![]() | Choffray, J.-M. (2000). L'"e-conomie", source de valeur et de profitabilité. Les Echos. |
![]() ![]() | Choffray, J.-M. (2000). Innovation et entrepreneuriat : de l’idée... au spin-off. In Bloch A. et D. Manceau (Ed.), De l’Idée au Marché : Processus d’Innovation et de Lancement de Produits Nouveaux. Paris, France: Vuibert. |
![]() ![]() | Choffray, J.-M. (1999). Prétest, suivi et contrôle de la performance des produits nouveaux. In P. Joffre et Y. Simon (Ed.), Encyclopédie des Sciences de Gestion. Paris, France: Vuibert. |
![]() ![]() | Choffray, J.-M. (1999). De l’incidence des avantages acquis sur l’entrepreneuriat. In Reflets et Perspectives de la Vie Economique. Bruxelles, Belgium: De Boeck Université. |
![]() ![]() | Choffray, J.-M. (1998). The GenRX Decision-Making Environment. |
Choffray, J.-M., Pras, B., Evrard, Y., Roux, E., Claessens, M., & Dussaix, A.-M. (1997). Market - Etudes et recherches en marketing : fondements, méthodes. Paris, France: Editions Nathan. |
![]() ![]() | Choffray, J.-M., Tarondeau, J.-C., & Jolibert, A. (1994). Le management à l'aube du XXI siècle. Revue Française de Gestion. ![]() |
Choffray, J.-M., Pras, B., & Roux, E. (1994). Base de données PMI - stratégie, exportation, innovation. Paris, France: FNEGE/ESSEC. |
Choffray, J.-M. (1992). Systèmes Intelligents de Management. Paris, France: Editions Nathan. |
![]() ![]() | Choffray, J.-M., & Laurent, G. (1992). Marketing Science: Formalisation et Exploitation des Connaissances Marketing. In J. P. Helfer & J. Orsoni (Eds.), Encyclopédie du management (pp. 596-612). Paris, France: Vuibert. ![]() |
Choffray, J.-M., & Claessens, M. (1991). HyperManagement: Analyser et Décider avec Hypercard. Paris, France: ESSEC. https://orbi.uliege.be/handle/2268/175279 |
![]() ![]() | Choffray, J.-M., & Tarondeau, J.-C. (1991). SADPrix: Système d'Aide à la Décision en Matière de Prix. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/175255. |
![]() ![]() | Choffray, J.-M. (May 1988). ProduiTest, un outil de prévision. Décision Informatique, N 185 (9 mai). |
![]() ![]() | Choffray, J.-M. (1988). Systèmes Experts et Décisions Marketing. In Ernst (Ed.), Les systèmes experts de gestion (pp. 133-142). Paris, France: Eyrolles. ![]() |
![]() ![]() | Choffray, J.-M., Lilien, G. L., & Yoon, E. (1988). New Industrial Product Performance: Models and Empirical Analysis. In A. Woodside (Ed.), Advances in Business Marketing (pp. 49-75). JAI Press. ![]() |
![]() ![]() | Choffray, J.-M. (1987). ProduiTest: Diagnostic Visuel des Potentialités Economiques d'un Produit Nouveau. |
![]() ![]() | Choffray, J.-M., & Debreu, S. (1987). MacStorming: système expérimental de gestion du processus créatif. Recherche et Applications en Marketing, 3, 81-101. ![]() |
![]() ![]() | Choffray, J.-M., & Pras, B. (1987). Determinants of Market Success for Commercial Movies. Markt (Der), 73, 3-13. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1986). A decision-support system for evaluating sales prospects and launch strategies for new products. Industrial Marketing Management, 15, 75-85. doi:10.1016/0019-8501(86)90046-5 ![]() |
![]() ![]() | Choffray, J.-M., & Charpin, B. (1986). Les systèmes experts: outils de mise en valeur de la compétence marketing. Recherches et Applications en Marketing, (4), 35-56. ![]() |
![]() ![]() | Choffray, J.-M. (1985). Le marketing de l'innovation. In Entreprendre et innover (pp. 109-122). Paris, France: FNEGE. |
Choffray, J.-M. (1985). Marketing-Expert: Logiciels d'Aide à la Décision. Paris, France: McGraw-Hill. |
![]() ![]() | Choffray, J.-M., & Galper, M. (1984). Generation and Evaluation of New Product Ideas: Current Methods and Future Prospects. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/175282. |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1984). Strategies Behind The Successful Industrial Product Launch. Business Marketing. ![]() |
![]() ![]() | Choffray, J.-M. (1984). Le micro-ordinateur, règle à calcul du manager. Harvard L'Expansion, (Printemps), 78-90. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1984). Analytic Support for Managing New Industrial Products. CERESSEC Working Paper, Groupe ESSEC, Paris France. |
![]() ![]() | Choffray, J.-M., & Wagner, P. (1983). Définition et révision d'une stratégie de développement industriel. Revue Française du Marketing, 92 (1), 5-17. ![]() |
Choffray, J.-M., & Dorey, F. (1983). Développement et gestion des produits nouveaux. Paris, France: McGraw-Hill. |
![]() ![]() | Choffray, J.-M., & Thiétart, R.-A. (1982). La diversification, mode ou nécessité? Harvard L'Expansion. ![]() |
![]() ![]() | Choffray, J.-M. (1982). Diagnostic, eévaluation et gestion d'un portefeuille de produits. In J.-L. Chandon (Ed.), Quantitative Methods in Marketing. IAE Aix-en-Provence. ![]() |
![]() ![]() | Choffray, J.-M., & Delabre, G. (1982). Elaboration et Suivi des Budgets de Marketing Industriel: le Système ADVISOR. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/175258. |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1982). DESIGNOR: A Decision Support Procedure for Industrial Product Design. Journal of Business Research, 10, 185-197. doi:10.1016/0148-2963(82)90027-3 ![]() |
![]() ![]() | Choffray, J.-M., & Dorey, F. (1981). Nouveau: le contrôle de diffusion des produits. Harvard L'Expansion, (Hiver 1981-82). ![]() |
![]() ![]() | Choffray, J.-M., Bon, J., Pras, B., Tixier, D., & Waldman, C. (1981). Where is marketing heading in France? A review of the literature. Journal of Marketing, (Summmer), 208-214. ![]() |
![]() ![]() | Choffray, J.-M. (1980). DESIGNOR: une méthode nouvelle d'aide à la conception des produits industriels. In Actes des XX Journées de la Publicité et de la Communication. Paris, France: IREP. |
![]() ![]() | Choffray, J.-M., & Akoka, J. (1980). La naissance d'un produit nouveau. Revue Française de Gestion. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1980). Industrial Market Segmentation by the Structure of the Purchasing Process. Industrial Marketing Management, 9, 331-342. doi:10.1016/0019-8501(80)90049-8 ![]() |
Choffray, J.-M., & Lilien, G. (1980). Market Planning for New Industrial Products. New York, United States - New York: John Wiley. |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1980). A model-based methodology for assessing market response for new industrial products. In J. N. Sheth (Ed.), Research in Marketing (pp. 37-81). Greenwich, United States: JAI Press. ![]() |
![]() ![]() | Choffray, J.-M., & Pras, B. (1979). Les déterminants perceptuels du résultat commercial des films. CERESSEC Working Paper, Groupe ESSEC PARIS. |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1979). A Methodology For Investigating Heterogeneous Perceptual Structures. Massachusetts Institute of Technology, Sloan School of Management. |
![]() ![]() | Choffray, J.-M., & Johnston, P. E. (1979). Measuring Perceived Pre-Purchase Risk for a New Industrial Product. Industrial Marketing Management, 8, 333-340. doi:10.1016/0019-8501(79)90042-7 ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1979). Differences in perceptions and evaluation criteria among groups influencing industrial buying decisions. In J. Maloney & B. Silverman (Eds.), Attitude Research Plays for High Stakes (pp. 197-215). Chicago, United States - Illinois: American Marketing Association. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1978). Assessing Response to Industrial Marketing Strategy. Journal of Marketing. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1978). The market for solar cooling: perceptions, response and strategy implications. TIMS Studies in the Management Sciences, 10. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1978). A New Approach to Industrial Market Segmentation. Sloan Management Review, (Spring), 17-29. ![]() |
![]() ![]() | Choffray, J.-M., & Lilien, G. L. (1976). Models of the multiperson choice process with application to the adoption of industrial products. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/175105. |
![]() ![]() | Choffray, J.-M., Lilien, G. L., Silk, A. J., & Rao, M. (January 1976). Industrial Advertising Effects and Budgeting Practices. Journal of Marketing, 40 (January), 16-24. ![]() |
![]() ![]() | Choffray, J.-M. (1975). An empirical study of the industrial marketing mix. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/175182. |
![]() ![]() | Choffray, J.-M., & Meurs, F. (1975). Business Games: Their Role in Training and Development. Journal of European Training, 4 (2), 81-113. ![]() |