[en] Our research presents three types of stock outs: the traditional stock out, the prolonged
stock out and the brand prolonged stock out. The research question is as follows: « Is
the consumer going to stay loyal to the store by choosing a substitute or is he going to
chose another retail store? »
Research Center/Unit :
HEC ULiège
Disciplines :
Marketing
Author, co-author :
Brandt, Céline ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général
