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Profil

Brandt Céline

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Main Referenced Co-authors
Pahud de Mortanges, Charles  (13)
Van Riel, Allard (8)
Bluemelhuber, Christian (6)
Gretry, Anaïs  (6)
Delcourt, Cécile  (2)
Main Referenced Keywords
Brand Concept Mapping (3); associative network (2); Brand Concept Map (2); Brand Image Confusion (2); City Branding (2);
Main Referenced Unit & Research Centers
HEC ULiège (19)
Marketing (6)
Main Referenced Disciplines
Marketing (30)

Publications (total 30)

The most downloaded
1039 downloads
Gretry, A., Brandt, C., & Delcourt, C. (2013). Bilan des pratiques de veille stratégique au sein des PME wallonnes. Revue Française du Marketing. https://hdl.handle.net/2268/151180

The most cited

44 citations (OpenAlex)

Brandt, C., & Pahud de Mortanges, C. (April 2011). City branding: A brand concept map analysis of a university town. Place Branding and Public Diplomacy, 7 (1), 50-63. doi:10.1057/pb.2010.37 https://hdl.handle.net/2268/137236

Gretry, A., Brandt, C., & Van Riel, A. (03 June 2013). What is the role of the Brand Human Voice in driving Consumer Engagement? A social media perspective [Paper presentation]. EMAC 26th Doctoral Colloquium.

Gretry, A., Brandt, C., & Van Riel, A. (17 May 2013). What Is the Role of the Brand Human Voice in Driving Consumer Engagement [Paper presentation]. Consumer Brand Relationships 20133, Boston, United States.

Brandt, C., & Hammedi, W. (03 April 2013). Using Brand constellation to segment the market: a goal systemic perspective [Paper presentation]. 8th Global Brand Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group, Porto, Portugal.

Gretry, A., Brandt, C., & Delcourt, C. (2013). Bilan des pratiques de veille stratégique au sein des PME wallonnes. Revue Française du Marketing.
Peer Reviewed verified by ORBi

Brandt, C., & Cadiat, A.-C. (2013). Le city Branding [Paper presentation]. CYCLE DE CONFERENCES : DEVELOPPEMENT DURABLE ET TERRITOIRES, Liege, Belgium.

Gretry, A., Brandt, C., & Pire, S. (2013). Branding et nouveaux médias. Spirit of Management.

Brandt, C. (2012). Humanisation de la marque et web 2.0. La Libre Belgique.

Brandt, C., & Gruslin, C. (2012). Et pratiquement, je fais quoi ? De la veille à l’étude de marché [Paper presentation]. Les assises de l’intelligence stratégique, Louvain la Neuve, Belgium.

Gretry, A., Brandt, C., & Delcourt, C. (12 October 2012). Bilan des pratiques de veille stratégique au sein des PME wallonnes [Paper presentation]. 11ème Forum Européen Intelligence Economique et Stratégique, Lille, France.

Brandt, C., Gretry, A., & Gruslin, C. (October 2012). Is your company oriented toward strategic intelligence? Spirit of Management, 16, p. 16-19.

Brandt, C. (October 2012). Liège 2017: Connectez-vous. Liège U, 13.

Brandt, C. (2012). Comment réaliser une étude de marché. CCI Mag.

Brandt, C., Pahud de Mortanges, C., & Van Riel, A. (May 2011). Fidélité et Substitution : Effets de l’Etendue et de la Durée des Ruptures de Stock sur le Comportement du Consommateur [Paper presentation]. Le 27e Congrès de l'association française du marketing, Bruxelles, Belgium.

Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (April 2011). Associative Networks: A New Approach to Market Segmentation. International Journal of Market Research, 53 (2), 187-207. doi:10.2501/IJMR-53-2-187-208
Peer reviewed

Brandt, C., & Pahud de Mortanges, C. (April 2011). City branding: A brand concept map analysis of a university town. Place Branding and Public Diplomacy, 7 (1), 50-63. doi:10.1057/pb.2010.37
Peer Reviewed verified by ORBi

Brandt, C., Dessart, L., & Pahud de Mortanges, C. (March 2011). The impact of brand pages on brand page commitment and brand commitment in the context of social networking sites [Paper presentation]. 2011 Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Dessart, L., Brandt, C., & Pahud de Mortanges, C. (March 2011). Brand commitment on brand pages in a Social Networking Site context [Paper presentation]. The Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Brandt, C. (2010). Measuring Individual Brand Image Perceptions and Brand Reputation using Associative Networks: Theory and Implications for Consumer Goods [Doctoral thesis, ULiège - Université de Liège]. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/89213

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2010). Brand Concept Maps: A Method of Capturing Doppelganger Brand Image [Paper presentation]. 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (February 2010). How to capture Doppelganger Brand Image with Brand Concept Mapping [Paper presentation]. Séminaire de Gestion ESSEC, Paris, France.

Brandt, C. (2009). Liège se fait belle. 15e Jour du Mois.

Brandt, C., & Froehlicher, T. (2009). City Branding [Paper presentation]. Liège Créative: Un colloque sur l’avenir de Liège, le développement d’une ville universitaire sur fond de créativité, Liège, Belgium.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (June 2009). Brand Concept Maps: A Method of Capturing Brand Image Confusion [Paper presentation]. Management Seminar, Liège, Belgium.

Brandt, C. (26 May 2009). Measuring Brand Image Perception and Changes in Brand Image Perception wth Brand Concept Maps - Capturing Strength, Uniqueness and Favourability of Brand Associations in Different Contexts [Paper presentation]. EMAC doctoral workshop, Nantes, France.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2009). Capturing effects of brand image confusion on the brand image using associative networks: An experimental investigation [Paper presentation]. 5th Thought Leaders International Conference on Brand Management, Athens, Greece.

Brandt, C., & Pahud de Mortanges, C. (April 2008). City Branding: A Brand Concept Map Analysis [Paper presentation]. 4th Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom.

Brandt, C. (February 2008). City Branding : A Brand Concept Map Analysis of a university town. Spirit of Management, 2, p. 16-18.

Brandt, C., & Pahud de Mortanges, C. (February 2008). City Branding: A brand Concept Map Analysis [Paper presentation]. Management Seminar, Liege, Belgium.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2007). Brand Concept Maps: a New Approach to Market Segmentation [Paper presentation]. 3rd Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom.

Brandt, C., Pahud de Mortanges, C., & Van riel, A. (February 2007). Brand Concept Map: a new approach to market segmentation [Paper presentation]. Management Seminar, Liege, Belgium.

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