Brandt Céline

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Main Referenced Co-authors

Pahud de Mortanges, Charles (13)

Van Riel, Allard (8)

Bluemelhuber, Christian (6)

Gretry, Anaïs (6)

Delcourt, Cécile (2)

Main Referenced Keywords

Brand Concept Mapping (3); associative network (2); Brand Concept Map (2); Brand Image Confusion (2); City Branding (2);

Main Referenced Unit & Research Centers

HEC ULiège (19)

Marketing (6)

Main Referenced Disciplines

Marketing (30)

Publications (total 30)

Search in publications

The most downloaded

1131 downloads

Gretry, A., Brandt, C., & Delcourt, C. (2013). Bilan des pratiques de veille stratégique au sein des PME wallonnes. Revue Française du Marketing. https://hdl.handle.net/2268/151180

The most cited

48 citations (OpenAlex)

Brandt, C., & Pahud de Mortanges, C. (April 2011). City branding: A brand concept map analysis of a university town. Place Branding and Public Diplomacy, 7 (1), 50-63. doi:10.1057/pb.2010.37 https://hdl.handle.net/2268/137236