[en] This book presents a complete, innovative, field-tested, model-based methodology for measuring, analyzing, and assessing response to new industrial products. It makes an ideal text for graduate-level courses and provides operational assistance for decision-making.
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Informatique décisionnelle
