Market Planning for New Industrial Products

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Choffray, Jean-Marie; Lilien, Gary

1980 • John Wiley, New York, United States - New York

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https://hdl.handle.net/2268/9195

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Keywords :

Marketing models; Product optimization; Industrial markets response

Disciplines :

Quantitative methods in economics & management

Author, co-author :

Choffray, Jean-Marie ; Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Informatique décisionnelle

Lilien, Gary

Language :

English

Title :

Market Planning for New Industrial Products

Publication date :

1980

Publisher :

John Wiley, New York, United States - New York

Available on ORBi :

since 18 March 2009

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