The contribution of processing fluency to preference : a comparison with familiarity-based recognition

Willems, Sylvie; Van der Linden, Martial; Bastin, Christine

doi:10.1080/09541440600604248

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The contribution of processing fluency to preference : a comparison with familiarity-based recognition

Willems, Sylvie; Van der Linden, Martial; Bastin, Christine

2007 • In European Journal of Cognitive Psychology, 19 (1), p. 119-140

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https://hdl.handle.net/2268/6336

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10.1080/09541440600604248

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Keywords :

Mere exposure effect; Fluency; Recognition

Abstract :

[en] There is a great deal of evidence supporting the idea that, when a stimulus is processed fluently, it is more likely to be judged as pleasant. However, this influence of fluency on preference judgement seems to depend on several experimental conditions. So we tried to better understand these conditions via a comparison with recognition and by manipulating some aspects of the procedure (test format) and material (similarity and figure-ground contrast of the stimuli). Two experiments showed that some conditions maximally induce the use of processing fluency in a preference judgement, as in a recognition task. We discuss the implications of these findings for the well-documented discrepancy-attribution hypothesis (Whittlesea

Disciplines :

Theoretical & cognitive psychology

Author, co-author :

Willems, Sylvie ; Université de Liège - ULiège > Département des sciences cognitives > Psychopathologie cognitive

Van der Linden, Martial ; Université de Liège - ULiège > Département des sciences cognitives > Psychopathologie cognitive

Bastin, Christine

Language :

English

Title :

The contribution of processing fluency to preference : a comparison with familiarity-based recognition

Publication date :

January 2007

Journal title :

European Journal of Cognitive Psychology

ISSN :

0954-1446

eISSN :

1464-0635

Publisher :

Psychology Press, Hove, United Kingdom

Volume :

Issue :

Pages :

119-140

Peer reviewed :

Peer Reviewed verified by ORBi

Available on ORBi :

since 16 February 2009

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