Altruistic values; Biospheric values; Eco-friendly behavior; Egoistic values; Environmental conservation; Environmental issues; Geography, Planning and Development; Economics and Econometrics; Management, Monitoring, Policy and Law
Abstract :
[en] The current study’s objective was to present a conceptual model that using the Value-Belief-Norm theory, could forecast the behaviour of wheat producers in the West Azarbaijan Province. This study showed that the egoistic variable has a non-significant and negative correlation with pro-environmental behavior and the new environmental paradigm. In addition, environmental beliefs had a mediating effect on pro-environmental behavior, while norms and values had a straight effect on pro-environmental behavior. This shows that norms and values are more effective than beliefs. Moreover, personal norms, beliefs, biosphere, and altruistic values are considered to be significant predictors of pro-environmental behavior. According to the results, norms and values are more effective than beliefs, which can be helpful for future policymaking. The results further suggest that environmental behavior can be strengthened by emphasizing altruistic and biospheric values, enhancing environmental awareness, increasing the ascription of responsibility, and strengthening personal norms for reformative actions. The application of the value-belief-norm theory in the context of Iranian farmers is supported by this study, which improved understanding of the factors influencing farmers’ environmentally friendly behaviour. It also helps agricultural policymakers and decision-makers develop their policies for sustainable agricultural development by providing a better understanding of farmers’ decisions and behaviours.
Disciplines :
Agriculture & agronomy
Author, co-author :
Momenpour, Yadgar; Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University, Tehran, Iran
Sadighi, Hassan; Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University, Tehran, Iran
Choobchian, Shahla; Department of Agricultural Extension and Education, College of Agriculture, Tarbiat Modares University, Tehran, Iran
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