[en] This study investigated the connection between perceived health benefits, purchase intention, and the impact of consumers' attitudes on organic vegetable consumption. A total of 971 citizens were selected as participants by the cluster random sampling method. A questionnaire-based survey was used as a method, and it focused on data collection as a non-experimental approach to determine the comparative features that provide both a logical and long-term perspective. The findings indicated that nearly half of the communities surveyed lacked knowledge about how to identify organic products. However, after receiving the required explanations, 63.13% of them indicated a preference to purchase organic products over non-organic ones. The majority of respondents would pay a 25% price premium for organic products and prefer organic products with certified organic labels. The study's findings provided a different perspective on customers' motives, beliefs, and actions when it comes to organic foods.
Disciplines :
Agriculture & agronomy
Author, co-author :
Javanmardi, Jamal; College of Agriculture, California State University-Chico, Chico, United States
Goli, Imaneh ; Université de Liège - ULiège > Département GxABT > Modélisation et développement
Choobchian, Shahla; Agricultural Extension and Education Department, School of Agriculture, Tarbiat Modares University, Tehran, Iran
Värnik, Rando; Agricultural and Environmental Sciences, Chair of Rural Economics, Estonian University of Life Sciences, Tartu, Estonia
Ghazali, Samane; Agricultural Economics, National Salinity Research Center (NSRC), Agricultural Research Education and Extension Organization (AREEO), Yazd, Iran
Miceikienė, Astrida; Agriculture Academy, Vytautas Magnus University, Kaunas Distr, Akademija, Lithuania
Pour, Maryam ; Université de Liège - ULiège > Département GxABT > Modélisation et développement
Maréchal, Kevin ; Université de Liège - ULiège > TERRA Research Centre > Modélisation et développement
Azadi, Hossein ; Université de Liège - ULiège > TERRA Research Centre > Modélisation et développement
Language :
English
Title :
Public preferences and attitudes toward organic vegetables: The case of Iranian consumers
Publication date :
2025
Journal title :
International Journal of Gastronomy and Food Science
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