[en] In this presentation, delivered as part of a doctoral course on research methods, I shared a testimonial on my research design experience. Particularly, I discussed my PhD project, which employs a sequential mixed methods design, integrating both qualitative and quantitative studies. Emphasizing key methodological decisions, I highlighted challenges encountered during the process and formulated advice based on my experiences to guide fellow doctoral students.
Disciplines :
Marketing
Author, co-author :
Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège Research
Language :
English
Title :
Research design thoughts from a fellow PhD student