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La digitalisation peut améliorer l’expérience client, mais des défis uniques se posent pour les services complexes
Kandil, Omnia
;
Standaert, Willem
;
Dessart, Laurence
2025
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https://hdl.handle.net/2268/326777
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Disciplines :
Marketing
Author, co-author :
Kandil, Omnia
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Standaert, Willem
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Language :
French
Title :
La digitalisation peut améliorer l’expérience client, mais des défis uniques se posent pour les services complexes
Publication date :
2025
Publisher :
The Conversation, France
Additional URL :
https://theconversation.com/la-digitalisation-peut-ameliorer-lexperience-client-mais-des-defis-uniques-se-posent-pour-les-services-complexes-245815
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since 14 January 2025
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