Article (Scientific journals)
Digitalization in action sports: blessing or curse?
Standaert, Willem; Mazurova, Elena
2025In International Journal of Sports Marketing and Sponsorship, 26 (1), p. 22-36
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Disciplines :
Marketing
Author, co-author :
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Mazurova, Elena  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Digitalization in action sports: blessing or curse?
Publication date :
2025
Journal title :
International Journal of Sports Marketing and Sponsorship
ISSN :
1464-6668
eISSN :
2515-7841
Publisher :
Emerald, Bingley, United Kingdom
Volume :
26
Issue :
1
Pages :
22-36
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 11 September 2024

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