Creative contests: When poor corporate reputation attracts consumer participation

Article (Scientific journals)

Cambier, Fanny; Steils, Nadia

2023 • In Advances in Consumer Research, 51, p. 333-334

Peer reviewed

Permalink
https://hdl.handle.net/2268/321045

Cambier_Steils_ACR2023.pdf

Author postprint (681.02 kB)

All documents in ORBi are protected by a user license.

Disciplines :

Marketing

Author, co-author :

Cambier, Fanny; Neoma Business School

Steils, Nadia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management

Language :

English

Title :

Creative contests: When poor corporate reputation attracts consumer participation

Publication date :

2023

Journal title :

Advances in Consumer Research

ISSN :

0098-9258

Publisher :

Association for Consumer Research, Urbana, United States - Illinois

Volume :

Pages :

333-334

Peer reviewed :

Peer reviewed

Available on ORBi :

since 08 August 2024

Number of views

19 (1 by ULiège)

Number of downloads

0 (0 by ULiège)