Impact of B2B Relational Quality on Customer Experience in a Digital B2B2C Context

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Kandil, Omnia; Standaert, Willem; Dessart, Laurence

2024

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https://hdl.handle.net/2268/320067

Kandil_servsig.pdf

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Keywords :

B2B; B2B2C; CX; Relational quality; Relational coordination theory

Disciplines :

Marketing

Author, co-author :

Kandil, Omnia ; Université de Liège - ULiège > HEC Liège Research

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

Impact of B2B Relational Quality on Customer Experience in a Digital B2B2C Context

Publication date :

08 June 2024

Event name :

SERVSIG 2024

Event organizer :

Kedge business school

Event place :

Bordeaux, France

Event date :

6/6/2024

Audience :

International

Available on ORBi :

since 26 June 2024

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35 (3 by ULiège)

Number of downloads

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