Digitalisation in Action Sports: Affordances and Constraints

Mazurova, Elena; Standaert, Willem

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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Digitalisation in Action Sports: Affordances and Constraints

Mazurova, Elena; Standaert, Willem

2023

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https://hdl.handle.net/2268/310245

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Keywords :

Digitalisation; Professionalisation; Commercialisation; Digital technologies; Action Sports; Affordances; Constraints

Disciplines :

Marketing

Author, co-author :

Mazurova, Elena ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation

Language :

English

Title :

Digitalisation in Action Sports: Affordances and Constraints

Publication date :

02 October 2023

Event name :

Marketing Research Seminar

Event organizer :

Laurence Dessart

Event date :

2.10.2023

Available on ORBi :

since 22 December 2023

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