[en] Judging in competitive sports is prone to errors arising from the inherent limitations to humans’ cognitive and sensorial
capabilities and from various potential sources of bias that influence judges. Artistic gymnastics offers a case in point: given
the complexity of scoring and the ever-increasing speed of athletes’ performance, systems powered by artificial intelligence
(AI) seem to promise benefits for the judging process and its outcomes. To characterize today’s human judging process for
artistic gymnastics and examine contrasts against an AI-powered system currently being introduced in this context, an indepth
case study analyzed interview data from various stakeholder groups (judges, gymnasts, coaches, federations, technology
providers, and fans). This exploratory study unearthed several paradoxical tensions accompanying AI-based evaluations in
this setting. The paper identifies and illustrates tensions of this nature related to AI-powered systems’ accuracy, objectivity,
explainability, relationship with artistry, interaction with humans, and consistency.
Disciplines :
Marketing
Author, co-author :
Mazurova, Elena ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
Language :
English
Title :
Paradoxes Associated with the Introduction of AI-powered Judging Support System in Artistic Gymnastics
