Some Personal Reflections on AI and Brand Value

Eprint first made available on ORBi (E-prints, working papers and research blog)

Pahud de Mortanges, Charles

2023

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https://hdl.handle.net/2268/302253

Some Reflections on AI and Brand Value.pdf

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Keywords :

Brand Management; Artificial Intelligence (AI); Generative Pre-trained Transformer (GPT)

Disciplines :

Marketing

Author, co-author :

Pahud de Mortanges, Charles ; Université de Liège - ULiège > Ecole de Gestion de l'Université de Liège

Language :

English

Title :

Some Personal Reflections on AI and Brand Value

Publication date :

03 May 2023

Available on ORBi :

since 03 May 2023

Number of views

56 (8 by ULiège)

Number of downloads

489 (3 by ULiège)