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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry
Fleissig, Jordan
2022
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https://hdl.handle.net/2268/296744
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Beyond the Pill Customer Experience Strategies in the Pharmaceutical Industry.pdf
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Keywords :
Customer Experience; Pharmaceutical Marketing
Disciplines :
Marketing
Author, co-author :
Fleissig, Jordan
;
Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation
Language :
English
Title :
Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry
Publication date :
24 November 2022
Event name :
Marketing Seminar HEC
Event date :
24/11/2022
Available on ORBi :
since 26 November 2022
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75 (9 by ULiège)
Number of downloads
13 (5 by ULiège)
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