Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry
Fleissig, Jordan
2022
 

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Keywords :
Customer Experience; Pharmaceutical Marketing
Disciplines :
Marketing
Author, co-author :
Fleissig, Jordan ;  Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation
Language :
English
Title :
Beyond the Pill: Customer Experience Strategies in the Pharmaceutical Industry
Publication date :
24 November 2022
Event name :
Marketing Seminar HEC
Event date :
24/11/2022
Available on ORBi :
since 26 November 2022

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