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A comparison of media channels in pandemic warnings and the consent levels of Vietnamese youths in implementing preventative measures during Covid-19
Bui Trung Hiep; Luong Thuy Tien
2021In Phan Ngoc, Chinh (Ed.) A comparison of media channels in pandemic warnings and the consent levels of Vietnamese youths in implementing preventative measures during Covid-19
Peer reviewed
 

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Keywords :
media channels; Vietnam; disease warnings; pandemic; COVID-19
Abstract :
[en] Understanding the characteristics of media channels in health communication will considerably support optimising society's resources. During the pandemic outbreaks with the pervasive coverage of fake news, the governments should use appropriate media types to convey critical health information to the community. Therefore, analysing the effectiveness of media channels in warning disease will provide critical knowledge to aid in pandemic prevention, avoid the collapse of healthcare systems and reduce the risk of losing social control. This study applied Friedman's ANOVA to compare different media types in terms of 'the frequency of receiving disease warnings from' and 'the usefulness in warning disease' among 4,648 Vietnamese youths. Moreover, their 'agreement to implement the preventive measures', 'travel plan adaptations', 'trust in the Government management' after receiving COVID-19 warnings were also explored. The results revealed that Short Message Service (from the Ministry of Health and other state agencies) and Television/Radio were the two channels frequently reached by young Vietnamese and had the highest usefulness assessments. Furthermore, youths received disease alerts most often from social networks, but this platform was not high-rated for usefulness. The Vietnamese government earned a considerably high trust level from young people, so they were willing to actively cancel their travel plans and adhere to preventive measures following disease warnings. Females had higher consent levels in complying with the health recommendations. Increasing the frequency of receiving disease alerts and the overall perception of the media usefulness were linked to a higher probability of adherence to preventive activities among Vietnamese youths. The findings suggest that managers should focus more on utilising relevant media types in pandemic preparedness and response.
Disciplines :
Communication & mass media
General management, entrepreneurship & organizational theory
Author, co-author :
Bui Trung Hiep  ;  Université de Liège - ULiège > Doct. art bâtir & urba. (FSA -paysage)
Luong Thuy Tien;  The University of Danang, University of Economics
Language :
English
Title :
A comparison of media channels in pandemic warnings and the consent levels of Vietnamese youths in implementing preventative measures during Covid-19
Publication date :
December 2021
Event name :
The 2021 International Conference on Management and Business (COMB-2021)
Event organizer :
The University of Danang, University of Economics
Event place :
Danang, Vietnam
Event date :
26-11-2021
Audience :
International
Main work title :
A comparison of media channels in pandemic warnings and the consent levels of Vietnamese youths in implementing preventative measures during Covid-19
Publishing director :
Phan Ngoc, Chinh
Publisher :
Nha Xuat Ban Tai Chinh, Danang, Vietnam
Edition :
9th
ISBN/EAN :
9786047929849
Pages :
403-411
Peer reviewed :
Peer reviewed
Name of the research project :
Exploration of factors that influence motorcyclists’ road use behavior in Danang, Vietnam
Available on ORBi :
since 02 December 2021

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